About Modobeam
Learning. Sharing. Growing.
That’s what Modobeam is all about.
Hi, I’m Max van Gurp – Digital Marketing Specialist and the creator of Modobeam.
This platform is my personal deep dive into the world of digital marketing. It’s where I test, build, write and share everything I learn from SEO and paid ads to website design, analytics, conversion strategy and marketing strategies.
Every insight you’ll find here is rooted in hands-on experience and a drive to keep improving, for myself and for anyone who wants to level up their marketing game too.
And yes, of course, AI is helping me a little bit. (Everyone should)....
What You’ll Find Here
- Digital marketing fundamentals – SEO, SEA, social media, analytics and content
- Marketing strategy and models – from practical frameworks to real-life application
- Building websites and webshops – hands-on guides for WordPress and Shopify
- CRO (Conversion Rate Optimization) – turning clicks into customers through smart design and testing
- Tool tutorials – like Google Tag Manager, Semrush, Microsoft Clarity and more
- YouTube tutorials – coming soon, for visual learners and step-by-step walkthroughs
Who It’s For
Modobeam is for:- Business owners who want to improve their online presence
- Marketers and freelancers seeking tools and tips
- Students who want to learn in a clear and practical way
- Anyone who loves marketing and wants to keep growing
About Me
My journey into digital marketing started with a global perspective.I studied Global Marketing & Sales at Hogeschool Rotterdam, where I developed a strong foundation in strategy, communication and entrepreneurship. After graduating, I began my career as a consultant in ERP software, helping businesses optimize internal workflows and digital infrastructure.
But my heart was always in marketing. I’ve always been fascinated by how brands and businesses capture attention, connect with the right audience and turn ideas into impact. That passion led me to shift my focus and work at marketing agencies where I specialized in Google Ads, analytics, SEO and conversion strategy.
Now, with Modobeam, I combine everything I’ve learned and everything I’m still learning into one platform where curiosity meets clarity. My personal goal is to become a true T-shaped marketer — someone who can work independently, but also create real digital impact together with others. Not just for companies, but for people.
That means having deep expertise in specific areas, while knowing a bit about everything across the marketing spectrum — from branding and content to data, design and growth.
Be a Modobeam guest author
Do you have marketing knowledge, insights or experiences worth sharing? Join the platform and inspire others with your story, strategy or lesson learned. Whether you're a student, freelancer or seasoned marketer — your perspective is welcome.