Analytics & Data Tips & Tools

3D podium met de tekst 'Server Side Tagging Explained' in geel en blauw, moderne banner voor uitleg over server-side tagging

Server-Side Tagging | Why It’s a Game Changer for E-Commerce

Analytics & Data, Google Tag Manager, Marketing Channels, Marketing Terms, Paid Advertising, Strategy, Trends & News / Max van Gurp

For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts from firing, and browsers like Safari, Firefox, and Chrome enforce stricter privacy rules. With the upcoming phase-out of third-party cookies in Google Chrome, the urgency to find alternatives has never […]

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Google Analytics Traffic Reports | Beginner’s Guide

Analytics & Data, Marketing Channels, Marketing Terms, Tools & Analytics / Max van Gurp

Understanding where your website traffic comes from is crucial for refining your digital marketing strategy. Google Analytics’ traffic reports offer detailed insights into how users arrive at your site, whether it’s through organic search, paid ads, social media, or other channels. In this blog, we’ll explore how to use Google Analytics traffic reports to improve

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Google Analytics Reports | Beginner’s Guide

Analytics & Data, Marketing Channels, Marketing Terms, Tools & Analytics / Max van Gurp

Google Analytics is a powerful tool that provides detailed insights into the performance of your website. But understanding how to use the various reports can help you make data-driven decisions that improve your site’s performance. In this guide, we’ll explore what Google Analytics reports are, why they matter, and, most importantly, what you can do

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Banner with the text "Custom Columns in Google Ads Explained" on a cloudy background.

Custom Columns in Google Ads | Formulas for Budget & Pacing Insights

Analytics & Data, Google Ads, Marketing Channels / Max van Gurp

Custom columns in Google Ads allow advertisers to go far beyond default reporting. With custom formulas, you can calculate your own KPIs—tailored to your campaigns and goals. Especially when it comes to budget pacing, lost opportunity analysis, and investment forecasting, custom columns are essential. This article highlights nine advanced budget metrics that can be

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Flat-style illustration showing a simple ROI calculator with input fields and a result box labeled "Your ROI: 1500%"

ROI Calculators – Show Value with Interactive Tools

Analytics & Data, Marketing Terms, Tools & Software / Max van Gurp

In B2B, SaaS, and even high-consideration B2C markets, customers no longer respond to vague promises like “Save time and money.” They want numbers. They want clarity. They want proof. ROI calculators deliver exactly that—an interactive, personalized way to quantify how much value your product or service can generate. What Is an ROI Calculator? An ROI

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Banner image with the text "Detect AI Overview Traffic in GA4" and scientific-style icons in the background

How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments

Analytics & Data, Google Tag Manager, Insights, Tools & Analytics, Trends & News / Max van Gurp

Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to

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Banner with the title "Where to Find Traffic from Search Partners and the Display Network" surrounded by analytics and search icons

Where to See Search Partner and Display Network Traffic in Google Ads

Analytics & Data, Google Ads, Marketing Channels, Paid Advertising / Max van Gurp

When running Google Ads campaigns, it’s important to understand where your traffic is coming from. Are your clicks coming from Google Search itself, or from Search Partners? Is your Display traffic performing differently than you thought? Here’s a breakdown of where to find these insights — both in Google Ads and Google Analytics 4 (GA4).

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Privacy-First Marketing – Why it’s essential in digital marketing, with a red scientific-themed background including DNA, graphs, molecules, and hexagons.

Privacy-First Marketing – How to Build Trust in a Cookieless Future

Analytics & Data, Insights, Tools & Analytics, Trends & News / Max van Gurp

What Is Privacy-First Marketing? Privacy-first marketing is a strategic approach to digital marketing that prioritizes transparency, user consent, and ethical data collection. Rather than relying on invasive third-party tracking or opaque analytics, it puts the individual’s right to privacy at the center of your marketing decisions. In practice, this means collecting and using data only

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Visual representation of Consent Mode v2 and Cookiebot with icons for privacy, analytics, and cookie consent.

How consent mode v2 and Cookiebot help you get the most out of your marketing data

Analytics & Data, Tools & Analytics / Max van Gurp

Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent

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Abstract data graphic illustrating analytics flow in Google Analytics 4

Why your GA4 data doesn’t match (and what’s really going on)

Analytics & Data, Tools & Analytics / Max van Gurp

Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised to find that the numbers they see in the GA4 interface don’t match what comes from the API, BigQuery, or their backend. This guide walks you through the real reasons behind GA4 data inconsistencies and how to work

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