GA4, dashboards, KPIs, and how to track and improve marketing performance.
In B2B, SaaS, and even high-consideration B2C markets, customers no longer respond to vague promises like “Save time and money.” They want numbers. They want clarity. They want proof. ROI calculators deliver exactly that—an interactive, personalized way to quantify how much value your product or service can generate. What Is an ROI Calculator? An ROI […]
ROI Calculators – Show Value with Interactive Tools Read More »
Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments Read More »
When running Google Ads campaigns, it’s important to understand where your traffic is coming from. Are your clicks coming from Google Search itself, or from Search Partners? Is your Display traffic performing differently than you thought? Here’s a breakdown of where to find these insights — both in Google Ads and Google Analytics 4 (GA4).
Where to See Search Partner and Display Network Traffic in Google Ads Read More »
What Is Privacy-First Marketing? Privacy-first marketing is a strategic approach to digital marketing that prioritizes transparency, user consent, and ethical data collection. Rather than relying on invasive third-party tracking or opaque analytics, it puts the individual’s right to privacy at the center of your marketing decisions. In practice, this means collecting and using data only
Privacy-First Marketing – How to Build Trust in a Cookieless Future Read More »
Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent
How consent mode v2 and Cookiebot help you get the most out of your marketing data Read More »
Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised to find that the numbers they see in the GA4 interface don’t match what comes from the API, BigQuery, or their backend. This guide walks you through the real reasons behind GA4 data inconsistencies and how to work
Why your GA4 data doesn’t match (and what’s really going on) Read More »
