Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to […]
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments Read More »
When running Google Ads campaigns, it’s important to understand where your traffic is coming from. Are your clicks coming from Google Search itself, or from Search Partners? Is your Display traffic performing differently than you thought? Here’s a breakdown of where to find these insights — both in Google Ads and Google Analytics 4 (GA4).
Where to See Search Partner and Display Network Traffic in Google Ads Read More »
Since March 1, 2024, Google Consent Mode v2 has moved from “nice to have” to “non-negotiable” for any advertiser active in the EEA. The reason isn’t only legal; it’s operational. Privacy choices now fragment the very signals your analytics and bidding depend on. Consent Mode v2 standardises how a user’s choice is communicated to Google
Google Consent Mode v2: CMP Setup & Data Modeling | Modobeam Read More »
Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised when the numbers in the GA4 interface don’t match what they see in the API, BigQuery, or their backend. This guide explains the real reasons behind GA4 data inconsistencies—and how to work with them effectively. It’s Not a
Why GA4 Data Doesn’t Match | Causes and Fixes Read More »
