Everything about newsletters, automation, and improving open and click-through rates.
In email marketing, first impressions matter. A welcome email flow is your opportunity to create immediate value and build a lasting relationship with new subscribers. It’s more than just a polite hello, it’s a guided experience that nurtures curiosity, establishes trust, and sets the tone for your brand communication. What Is a Welcome Email Flow? […]
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Email lists decay over time. Subscribers lose interest, change jobs, or simply stop engaging. But instead of removing them immediately, a well-timed re-engagement campaign can help you win back attention and boost your ROI with minimal extra cost. What Is a Re-Engagement Campaign? A re-engagement campaign is an automated email sequence designed to reconnect with
Re-Engagement Campaigns | Win Back Inactive Subscribers Read More »
Not every visitor who adds a product to their cart ends up completing the purchase. In fact, the global average cart abandonment rate is around 70%. The good news? You can recover many of those lost sales with a well-crafted abandoned cart email strategy. What Is an Abandoned Cart Email? An abandoned cart email is
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Personalized emails perform better. One of the most effective (and often overlooked) forms of email personalization is the birthday email. By acknowledging a customer’s special day with a thoughtful message or exclusive reward, you can build loyalty, increase engagement, and drive sales, all with a simple automated flow. What Is a Birthday Email? A birthday
Birthday Email Campaigns | Boost Loyalty with Personal Touch Read More »
In today’s digital-first economy, small businesses must find smart, affordable, and scalable ways to connect with their customers. Among the many marketing tools available, Mailchimp has emerged as one of the most effective and user-friendly platforms for small business owners. But what exactly makes Mailchimp so powerful—and why should you consider it as your
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Email Marketing: The Complete Guide for Beginners and Experts Email marketing is one of the oldest and most effective forms of digital marketing. Whether you’re just starting out or already have years of experience, there’s always something new to learn. In this guide, we explain what email marketing is, why it’s important, and how to
Comprehensive Guide to Email Marketing Read More »
In today’s digital landscape, the debate around email marketing vs social media marketing is more relevant than ever. Social platforms like Instagram Reels, LinkedIn posts, or TikTok videos dominate conversations and advertising budgets, offering brands the promise of reach and engagement. Yet, while social media is loud, trendy, and constantly evolving, email marketing has quietly
Email Marketing vs Social Media Marketing | Full Comparison Read More »
Email marketing is a strategy where businesses send targeted messages to subscribers to inform, educate, or convert. Done well, it is measurable, privacy-aware and one of the most cost-efficient channels to build long-term customer relationships. For a deeper dive, see our comprehensive guide to email marketing. Why Is Email Marketing Important? Email marketing remains an
Email Marketing Basics | Fundamentals, Metrics & Examples Read More »
