Google Ads

Campaign strategies, bidding tactics, Performance Max, and best practices for ROAS.

Infographic comparing Broad Match, Phrase Match and Exact Match keyword types in Google Ads

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads

Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works

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