Campaign strategies, bidding tactics, Performance Max, and best practices for ROAS.
Maximize Clicks is an automated bidding strategy in Google Ads designed to get you as many clicks as possible within your set budget. It’s often used when the goal is to increase website traffic quickly and efficiently, especially in the early phases of a campaign or when brand visibility is the priority. What is Maximize […]
Maximize Clicks in Google Ads – Boost Your Traffic Fast Read More »
Manual CPC (Cost-Per-Click) bidding is a traditional bidding strategy in Google Ads that gives advertisers full control over their keyword-level bids. While automated bidding strategies like Target CPA and Maximize Conversions have gained popularity, Manual CPC still has its place—especially for advertisers who want granular control over their campaigns. What is Manual CPC? Manual CPC is a bidding strategy
Manual CPC in Google Ads – Full Control Over Your Bids Read More »
Maximize Conversions is one of the simplest yet most powerful smart bidding strategies available in Google Ads. If your primary goal is to get as many conversions as possible within your budget, this strategy may be exactly what you need. In this guide, we’ll explain how Maximize Conversions works, when to use it, and how
Maximize Conversions in Google Ads – Beginner-Friendly Smart Bidding Read More »
Target ROAS (Return on Ad Spend) is a powerful smart bidding strategy within Google Ads that helps advertisers focus on maximizing revenue instead of just conversions. In this guide, we’ll explain how Target ROAS works, when to use it, and how to apply it effectively to get the most value from your campaigns. What is
Target ROAS in Google Ads – In-Depth Guide Read More »
Target CPA (Cost Per Acquisition) is one of the most popular smart bidding strategies within Google Ads. It allows advertisers to optimize for conversions based on a desired average cost. In this blog, you’ll learn what Target CPA is, how it works, when to use it, and what to watch out for. What is Target
Target CPA in Google Ads: What It Is, How It Works, and When to Use It Read More »
Running Google Ads can be incredibly powerful — but only if your campaigns are set up and managed properly. Many businesses waste thousands of euros due to simple, avoidable errors. In this article, we’ll break down the 7 most common Google Ads mistakes and how to avoid them, so you can run more effective and
7 Common Google Ads Mistakes (And How to Avoid Them) Read More »
Why should you use Google Ads? In today’s digital landscape, reaching potential customers online is crucial for business success. Google Ads is one of the most effective tools to achieve this. It allows businesses to display ads on Google’s search engine results pages (SERPs), YouTube, Gmail, and a vast network of partner websites. By leveraging
What is Google Ads? Read More »
Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works
Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads Read More »
