Explore guides, tutorials, and best practices for Google Tag Manager. Learn how to implement tracking, manage tags efficiently, and integrate with tools like GA4, Google Ads, and Consent Mode.
Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to […]
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments Read More »
What’s the Difference Between a GTM Web Container and Server Container? Google Tag Manager (GTM) offers powerful tools for managing your website’s tracking tags, but if you’re diving deeper into advanced setups, you’ve likely come across the terms web container and server container. While both are part of GTM’s ecosystem, they serve very different purposes.
Web Container vs Server Container in GTM: What’s the Difference? Read More »
In today’s data-driven landscape, understanding user interactions is key to optimizing your website’s performance. Google Tag Manager (GTM) is a free tool from Google that simplifies the deployment and management of tracking snippets—known as “tags”—across your web properties and mobile apps. This guide will cover what GTM is, its benefits, how to set it up,
Introduction to Google Tag Manager Read More »
When you first dive into Google Tag Manager (GTM), tags and triggers get all the attention—but variables are the unsung heroes that make your implementation flexible, reliable, and future-proof. In this post, we’ll explore: What variables are in GTM Built-in vs. user-defined variables Key use cases for variables Best practices to keep your setup clean
Unlocking the Power of Variables in Google Tag Manager Read More »
