Marketing Channels

Dive into the most important digital marketing channels, from SEO to Google Ads and email marketing, to reach and convert your ideal audience.

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What Are Performance Max Campaigns? A Beginner’s Guide

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising /

Performance Max (PMax) campaigns are a transformative feature within Google Ads, offering advertisers a new way to access all of Google’s inventory from a single campaign. These campaigns leverage machine learning to automate targeting, creative, and bidding strategies, aiming to maximize conversion value across Search, Display, YouTube, Gmail, and Discover. What Are Performance Max Campaigns? […]

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Responsive Search Ads in Google Ads | A Practical Guide for Marketers

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising /

Responsive Search Ads (RSAs) have become the standard in Google Ads search campaigns. Since Expanded Text Ads (ETAs) were deprecated in 2022, RSAs are now the default format for creating flexible and highly personalized search ads. But what exactly are Responsive Search Ads, and how do you make the most of them? In this guide,

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Why Choose Facebook & Instagram Advertising? | Meta Ads Strategy

Marketing Channels, Marketing Strategy, Paid Advertising, Social Media Marketing /

In a world saturated with digital content, reaching the right audience at the right time is everything. Enter Meta Ads—the combined power of Facebook and Instagram advertising. While some advertisers view these platforms as mainly B2C-focused, the truth is that Meta offers one of the most advanced, flexible, and cost-effective advertising ecosystems available. Whether you’re

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How Welcome Flows Boost Engagement from Day One

Email Marketing, Marketing Channels /

In email marketing, first impressions matter. A welcome email flow is your opportunity to create immediate value and build a lasting relationship with new subscribers. It’s more than just a polite hello, it’s a guided experience that nurtures curiosity, establishes trust, and sets the tone for your brand communication. What Is a Welcome Email Flow?

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Re-Engagement Campaigns | Win Back Inactive Subscribers

Email Marketing, Marketing Channels /

Email lists decay over time. Subscribers lose interest, change jobs, or simply stop engaging. But instead of removing them immediately, a well-timed re-engagement campaign can help you win back attention and boost your ROI with minimal extra cost. What Is a Re-Engagement Campaign? A re-engagement campaign is an automated email sequence designed to reconnect with

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Birthday Email Campaigns | Boost Loyalty with Personal Touch

Email Marketing, Marketing Channels /

Personalized emails perform better. One of the most effective (and often overlooked) forms of email personalization is the birthday email. By acknowledging a customer’s special day with a thoughtful message or exclusive reward, you can build loyalty, increase engagement, and drive sales, all with a simple automated flow. What Is a Birthday Email? A birthday

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Custom Columns in Google Ads | Formulas for Budget & Pacing Insights

Analytics & Data, Google Ads, Marketing Channels /

Custom columns in Google Ads allow advertisers to go far beyond default reporting. With custom formulas, you can calculate your own KPIs—tailored to your campaigns and goals. Especially when it comes to budget pacing, lost opportunity analysis, and investment forecasting, custom columns are essential.   This article highlights nine advanced budget metrics that can be

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Google Ads Inventory Types Explained – Choose the Right Fit

Google Ads, Marketing Channels, Paid Advertising /

In today’s highly competitive digital advertising landscape, brands cannot afford to overlook the Inventory Type setting in Google Ads. While it’s easy to focus solely on bidding strategies, targeting, and creative, the environment where your ads appear can heavily influence campaign outcomes both performance-wise and reputationally. Google Ads offers three Inventory Types: Expanded Inventory Standard

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