Marketing Strategy Guides & Frameworks

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Product Development Strategy | Grow with Innovation in Existing Markets

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

Introduction In today’s fast-paced business landscape, standing still is not an option. Customer needs evolve, markets shift, and competitors are constantly innovating. One strategic approach that helps companies stay ahead while deepening their market presence is Product Development. As one of the four strategies in the Ansoff Matrix, Product Development focuses on creating new products to […]

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Market Penetration Strategy Explained | Ansoff Matrix Growth Path

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Is a Market Penetration Strategy? Market Penetration is the first and least risky growth strategy within the Ansoff Matrix. It involves increasing the market share of existing products or services within existing markets. Instead of developing new offerings or entering new territories, businesses focus on gaining a larger share of the current customer base or

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Ansoff Matrix Explained | Growth Strategies for Business Success

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Is the Ansoff Matrix? The Ansoff Matrix, developed by Igor Ansoff in 1957, is a strategic planning tool used by businesses to identify and evaluate growth opportunities. It provides a framework for analyzing how a company can grow through existing or new products in existing or new markets. The matrix is divided into four

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SWOT Analysis – A Strategic Guide for Marketers

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

In an increasingly fast-paced, data-driven marketing landscape, understanding your company’s internal capabilities – and the external forces – is critical to sustained success. That’s where SWOT analysis comes in. Standing for Strengths, Weaknesses, Opportunities, and Threats, SWOT is more than just a diagram or a checklist: it’s a strategic framework that guides you in making

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Deep Dive into the STP Model: Segmentation, Targeting & Positioning

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The STP model—short for Segmentation, Targeting, and Positioning—remains one of the most powerful frameworks in marketing. By methodically breaking down markets, selecting ideal prospects, and positioning your brand intelligently, the STP approach ensures your message resonates where it matters most. Let’s go deep into each stage, enriched with real-world examples that most marketers know and

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AIDA Model in Marketing: Guide to Attention, Interest, Desire & Action

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The AIDA model is one of the most enduring frameworks in marketing, guiding customer engagement from the first moment of awareness to the final action. Each letter in AIDA represents a stage in the customer journey: Attention, Interest, Desire, and Action. In this blog, we’ll explore each of these stages in depth and show how

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Demo Pages – Drive Conversions with Targeted Trial Landing Pages

Conversion Rate Optimization (CRO), Marketing Strategy, Search engine optimization (SEO) / Max van Gurp

Demo pages are high-intent landing pages specifically crafted to get users to take one action: book a product demo or start a free trial. These pages are essential for SaaS companies, software tools, and service providers looking to convert curious visitors into qualified leads. What Are Demo Pages? Demo pages are standalone landing pages that

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What Are KPIs? | A Complete Guide to Key Performance Indicators

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Are Key Performance Indicators (KPIs)? Key Performance Indicators (KPIs) are measurable values that indicate how effectively a business is achieving its strategic and operational goals. They help organizations stay focused, align teams, and track progress toward meaningful outcomes. Whether you’re monitoring website traffic, sales conversion rates, or customer retention, KPIs provide a data-driven way

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Customer Lifetime Value | What It Is and Why It Matters

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Is Customer Lifetime Value? Customer Lifetime Value (CLV) is the total amount of revenue a business can expect to earn from a single customer throughout their relationship with the brand. Rather than looking at just the value of a one-time sale, CLV takes into account repeat purchases, loyalty, and the long-term profitability of retaining

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Buyer Persona | What It Is and How to Build One (With Real Examples)

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on data, research, and insights. It helps you understand your customers’ needs, behaviors, and motivations—so you can tailor your messaging, product offerings, and overall marketing strategy. Personas go beyond basic demographics. They capture personal goals, frustrations, decision-making triggers,

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