Marketing Strategy

Planning, positioning, funnels, and customer journey optimization.

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Email Marketing vs Social Media Marketing | Full Comparison

Email Marketing, Marketing Strategy /

In today’s digital landscape, the debate around email marketing vs social media marketing is more relevant than ever. Social platforms like Instagram Reels, LinkedIn posts, or TikTok videos dominate conversations and advertising budgets, offering brands the promise of reach and engagement. Yet, while social media is loud, trendy, and constantly evolving, email marketing has quietly […]

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SEO vs SEA | What is the difference?

Marketing Channels, Marketing Strategy, Paid Advertising, Search engine optimization (SEO) /

Short version: SEO vs SEA (or SEO or SEA) is not about choosing one over the other. SEO builds long-term visibility in organic results, while SEA buys immediate visibility through paid ads. The best mix depends on your business model, goals, and timeline — but in most cases, combining both delivers the most reliable growth.

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