Marketing Terms Explained – Essential Marketing Definitions

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Recipe Rich Snippets Explained | Boost Your Food Blog SEO

Development, Marketing Terms, Search engine optimization (SEO), Tools & Analytics / Max van Gurp

What Are Recipe Rich Snippets? Recipe Rich Snippets are a type of structured data enhancement that allow your recipes to appear in Google search results with extra details like cooking time, ingredients, star ratings, and images. These enhanced listings, powered by schema.org’s Recipe markup, can significantly increase your recipe’s visibility, user engagement, and organic click-through […]

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Product Rich Snippets Explained | Boost Visibility for Your Products in Google

Development, Marketing Terms, Search engine optimization (SEO), Tools & Analytics / Max van Gurp

What Are Product Rich Snippets? Product Rich Snippets are enhanced search results that display detailed product information—such as ratings, price, brand, and stock status—directly in Google’s organic search listings. These enhancements are powered by structured data markup on your website, typically using JSON-LD and based on the schema.org Product type. Instead of a standard blue link with

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Fogg Behavior Model Explained | BJ Fogg’s Formula for Action

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Fogg Behavior Model, developed by Stanford professor BJ Fogg, is one of the most practical frameworks in behavioral psychology and design. At its core lies a simple equation that explains how and why people take action. Whether you’re optimizing user experience, crafting persuasive messaging, or applying neuromarketing strategies, this model offers a powerful lens to understand

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The Limbic Map by Hans-Georg Häusel | Neuromarketing & Emotion

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Limbic Map: Understanding Emotion in Consumer Behavior In the world of neuromarketing, few models offer as much clarity and psychological depth as the Limbic Map by German neuroscientist Hans-Georg Häusel. This framework bridges neuroscience and marketing by classifying emotions that drive consumer motivation into three core systems: Stimulance, Dominance, and Balance. Each system plays a

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System 1 and System 2 Thinking in Marketing Explained

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

System 1 and System 2: How Kahneman’s Brain Model Shapes Modern Marketing Most marketing fails not because the product is bad, but because it talks to the wrong part of the brain. Nobel laureate Daniel Kahneman, a founding father of behavioral economics, introduced the powerful concept of System 1 and System 2 thinking a dual-process model

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Memory Impacts Purchase | How Emotional Memories Drive Buying Decisions

Marketing Terms, Strategy / Max van Gurp

Imagine walking through a crowded store or scrolling past dozens of online products. Why do you pick one brand over another, even when you’re not consciously thinking about it? The answer lies in memory. More specifically: emotionally-charged brand memories. In the crowded marketplace of modern marketing, memory impacts purchase more than we realize. Brands that

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Attention Is Limited | How to Trigger Engagement in a Distracted World

Marketing Terms, Strategy / Max van Gurp

Every day, we’re bombarded by messages, social posts, emails, ads, notifications, headlines, alerts. It’s overwhelming. Yet only a handful of these stimuli ever reach our conscious attention. The rest? Ignored, filtered out, forgotten. Why? Because attention is limited. In an era of constant digital noise, marketers aren’t just competing against competitors. They’re competing against everything,

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Emotion Drives Behavior | Why Feelings Shape Our Decisions

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

We like to believe we make rational choices. But the truth is: we don’t. Long before logic has a chance to speak, emotion drives behavior. Whether we’re buying a product, choosing a partner, or forming an opinion, our emotional brain makes the first move—and often the final one too. We Feel Before We Think Every

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Neuromarketing Explained | How Brain Science Drives Modern Marketing Strategy

Marketing Terms, Strategy / Max van Gurp

In a digital age where consumers are overwhelmed with messages, brands must do more than just stand out—they must connect. That’s where neuromarketing comes in. Combining neuroscience with marketing, this discipline offers a new way of understanding what truly influences human behavior. But what is neuromarketing, really? Where did it come from? And how can

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Diversification Strategy | Enter New Markets with New Products

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

Introduction For companies seeking bold growth beyond their existing operations, Diversification is the most adventurous and potentially transformative strategy in the Ansoff Matrix. It involves entering entirely new markets with completely new products, and while it carries the highest level of risk, it also offers some of the greatest opportunities for innovation, disruption, and long-term resilience.

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