Marketing Terms

A clear and comprehensive collection of essential marketing terms, definitions, and concepts. Perfect for marketers, business owners, and students looking to understand and apply marketing language effectively.

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The Three R’s of Marketing | Reach, Relevance & Relationship Explained

Marketing Strategy, Marketing Terms /

The Three R’s of Marketing: Reach, Relevance & Relationship In a world where customer attention is limited and competition is fierce, successful marketing is no longer just about exposure—it’s about meaningful connection. That’s where the Three R’s of Marketing come in: Reach, Relevance, and Relationship. These principles provide a powerful framework to help brands not […]

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What Is Macromarketing? | A Complete Guide with Examples & Models

Marketing Strategy, Marketing Terms /

Marketing is often seen as a tool businesses use to sell more products — but that’s only part of the story. While micromarketing focuses on tailoring offers to individuals or niche groups, macromarketing zooms out. It explores how marketing practices impact society as a whole. In this blog, we’ll explore: What macromarketing means How it

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BCG Matrix – Strategic Portfolio Management Made Simple

Marketing Strategy, Marketing Terms /

The BCG Matrix, also known as the Boston Consulting Group Matrix or Growth-Share Matrix, is a classic strategic planning tool that helps businesses evaluate their product portfolio and make informed decisions about resource allocation. Developed in the 1970s by BCG, it remains relevant today for marketers, business strategists, and product managers. What is the BCG

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Target CPV in Google Ads – Pay Only for Real Engagement

Google Ads, Marketing Terms, Paid Advertising /

Target CPV (Cost Per View) is a video-specific bidding strategy in Google Ads that lets advertisers control how much they’re willing to pay for a single view. It’s designed for TrueView ads on YouTube, where you only pay when someone actively chooses to watch your video or engage with it. What is Target CPV? Target

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Neon-style text reading “TARGET CPM” in glowing orange on a dark background

Target CPM in Google Ads – Optimize Video Campaigns for Reach

Google Ads, Marketing Terms, Paid Advertising /

Target CPM (Cost Per Mille) is a bidding strategy designed specifically for video campaigns in Google Ads. Instead of focusing on clicks or conversions, Target CPM optimizes your bids to reach as many people as possible while keeping the average cost per 1,000 impressions within your target range. What is Target CPM? Target CPM stands

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Enhanced CPC in Google Ads – Smart Optimization with Manual Control

Google Ads, Marketing Terms, Paid Advertising /

Enhanced CPC (eCPC) is a semi-automated bidding strategy in Google Ads that blends the control of manual bidding with the intelligence of Google’s algorithm. It’s ideal for advertisers who still want to manage bids manually but are open to optimization based on conversion likelihood. What is Enhanced CPC? Enhanced CPC allows Google Ads to automatically

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Neon-style text displaying “TARGET IMPRESSION SHARE” in bold yellow on a dark background

Target Impression Share in Google Ads – Bidding for Visibility

Google Ads, Marketing Terms, Paid Advertising /

Target Impression Share (TIS) is a smart bidding strategy in Google Ads that focuses not on clicks or conversions, but on visibility. It’s ideal when you want to ensure your ads show up in top positions, especially for branded terms or competitive keywords. What is Target Impression Share? Target Impression Share automatically sets your bids

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Maximize Clicks in Google Ads – Boost Your Traffic Fast

Google Ads, Marketing Terms, Paid Advertising /

Maximize Clicks is an automated bidding strategy in Google Ads designed to get you as many clicks as possible within your set budget. It’s often used when the goal is to increase website traffic quickly and efficiently, especially in the early phases of a campaign or when brand visibility is the priority. What is Maximize

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Manual CPC in Google Ads – Full Control Over Your Bids

Google Ads, Marketing Terms, Paid Advertising /

Manual CPC (Cost-Per-Click) bidding is a traditional bidding strategy in Google Ads that gives advertisers full control over their keyword-level bids. While automated bidding strategies like Target CPA and Maximize Conversions have gained popularity, Manual CPC still has its place—especially for advertisers who want granular control over their campaigns. What is Manual CPC? Manual CPC is a bidding strategy

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