Marketing Terms

A clear and comprehensive collection of essential marketing terms, definitions, and concepts. Perfect for marketers, business owners, and students looking to understand and apply marketing language effectively.

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Market Development Strategy | Grow by Reaching New Markets

Marketing Strategy, Marketing Terms, Strategy /

Introduction When growth in your current market starts to plateau, expanding into new markets can unlock fresh opportunities. That’s where the Market Development strategy comes in. As one of the four strategic directions in the Ansoff Matrix, Market Development focuses on introducing existing products to new markets — whether that means new geographies, new customer segments, […]

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Product Development Strategy | Grow with Innovation in Existing Markets

Marketing Strategy, Marketing Terms, Strategy /

Introduction In today’s fast-paced business landscape, standing still is not an option. Customer needs evolve, markets shift, and competitors are constantly innovating. One strategic approach that helps companies stay ahead while deepening their market presence is Product Development. As one of the four strategies in the Ansoff Matrix, Product Development focuses on creating new products to

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Market Penetration Strategy Explained | Ansoff Matrix Growth Path

Marketing Strategy, Marketing Terms, Strategy /

What Is a Market Penetration Strategy? Market Penetration is the first and least risky growth strategy within the Ansoff Matrix. It involves increasing the market share of existing products or services within existing markets. Instead of developing new offerings or entering new territories, businesses focus on gaining a larger share of the current customer base or

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Ansoff Matrix Explained | Growth Strategies for Business Success

Marketing Strategy, Marketing Terms, Strategy /

What Is the Ansoff Matrix? The Ansoff Matrix, developed by Igor Ansoff in 1957, is a strategic planning tool used by businesses to identify and evaluate growth opportunities. It provides a framework for analyzing how a company can grow through existing or new products in existing or new markets. The matrix is divided into four

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What Is JSON? A Beginner’s Guide for Marketers & Developers

Development, Marketing Terms, Tools & Analytics /

JSON, short for JavaScript Object Notation, is the universal language of data exchange across modern web applications, APIs, and automation tools like n8n. It’s lightweight, easy to read, and crucial for anyone working with digital systems—from developers to marketers. What Does JSON Look Like? Imagine you want to save contact information. Instead of storing this as

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SWOT Analysis – A Strategic Guide for Marketers

Marketing Strategy, Marketing Terms, Strategy /

In an increasingly fast-paced, data-driven marketing landscape, understanding your company’s internal capabilities – and the external forces – is critical to sustained success. That’s where SWOT analysis comes in. Standing for Strengths, Weaknesses, Opportunities, and Threats, SWOT is more than just a diagram or a checklist: it’s a strategic framework that guides you in making

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Deep Dive into the STP Model: Segmentation, Targeting & Positioning

Marketing Strategy, Marketing Terms, Strategy /

 The STP model—short for Segmentation, Targeting, and Positioning—remains one of the most powerful frameworks in marketing. By methodically breaking down markets, selecting ideal prospects, and positioning your brand intelligently, the STP approach ensures your message resonates where it matters most. Let’s go deep into each stage, enriched with real-world examples that most marketers know and

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AIDA Model in Marketing: Guide to Attention, Interest, Desire & Action

Marketing Strategy, Marketing Terms, Strategy /

The AIDA model is one of the most enduring frameworks in marketing, guiding customer engagement from the first moment of awareness to the final action. Each letter in AIDA represents a stage in the customer journey: Attention, Interest, Desire, and Action. In this blog, we’ll explore each of these stages in depth and show how

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What Are Rich Snippets? | A Deep Dive into SEO-Boosting Structured Data

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO), Tools & Analytics /

In the competitive world of search engine optimization (SEO), simply ranking on page one is no longer enough. Search results are no longer limited to just blue links — they now include a variety of enhanced formats designed to provide users with instant information. Among the most powerful of these are Rich Snippets. This guide

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