Marketing Terms Explained – Essential Marketing Definitions

Visual representation of omnichannel marketing with icons for email, mobile, shopping and desktop around a central hub

Omnichannel Marketing Explained: Strategy, Benefits & Real-Life Examples

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

In a world where customers jump between channels like tabs in a browser, omnichannel marketing is no longer optional — it’s essential. Whether you’re a small e-commerce brand or a global enterprise, creating seamless, connected customer experiences across touchpoints is what drives loyalty, sales, and long-term growth. But what exactly is omnichannel marketing? And how […]

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Infographic explaining hreflang tag implementation for multilingual SEO with code examples and browser icons for English, Spanish, and French versions.

Hreflang Tags Explained for Beginners – Multilingual SEO Guide

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO) / Max van Gurp

Hreflang tags help search engines show the right language or regional version of a page. This guide explains what hreflang is, when to use it, and—crucially—where to place it: in the page source (HTML head or HTTP headers) or in your XML sitemap. You’ll also see the pros and cons of each option, simple examples

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Canonical tags with neon glowing borders in blue and pink, modern minimalistic design.

Canonical Tags in SEO – A Comprehensive Guide

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO) / Max van Gurp

Introduction Canonical tags are a fundamental tool in technical SEO, used to manage duplicate or similar content across multiple URLs. By placing a canonical tag (<link rel=”canonical” …>) in your HTML, you signal to search engines which URL is the “master” or preferred version of a page. This guide will walk you through canonical tag

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Stylized text image reading “XML Sitemap” on a gradient background

What Is an XML Sitemap? – Essential Guide for SEO Beginners

Marketing Channels, Marketing Terms, Search engine optimization (SEO) / Max van Gurp

An XML sitemap helps search engines understand the structure and inventory of your site. This improved guide covers what a sitemap is, when you need one, how it works, technical structure (including multilingual and media variants), implementation patterns, validation, and ongoing monitoring. What Is an XML Sitemap? An XML sitemap is a machine-readable list of

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Illustration of a hand holding a money bag with the title “The Business Model Canvas” and the text “2025 Guide by Modobeam"

Business Model Canvas Explained | A Step-by-Step Guide

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Business Model Canvas (BMC) is a one-page blueprint for how a company creates, delivers, and captures value. Introduced by Alexander Osterwalder and Yves Pigneur (often cited online as “Yves Pigneurs”), the Business Model Canvas condenses strategy into nine essential building blocks that you can map, test, and iterate.The strength of the Business Model Canvas

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Illustration of Cialdini’s 7 principles of influence in marketing

The 7 Principles of Influence by Cialdini

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The 7 Principles of Influence by Cialdini (And How to Use Them in Marketing) Marketing is all about persuasion — and no one understands that better than Robert Cialdini. In his classic book Influence: The Psychology of Persuasion, he outlines seven psychological principles that explain why people say “yes.” Whether you’re trying to boost sales,

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What is Google Ads?

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Google Ads is Google’s paid advertising platform. It helps you reach people who are actively searching, watching YouTube, checking Gmail, using Maps, or browsing sites in the Google Display Network. Used well, it delivers controllable traffic, leads, and sales with clear performance data. It’s one of the most versatile online marketing tools available today—allowing both

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What Is robots.txt? A Complete, Practical Guide

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO) / Max van Gurp

robots.txt is a small, public text file at the root of your site that tells well-behaved crawlers what to crawl and what to skip. Used well, it keeps bots focused on valuable pages, reduces crawl noise from filters and internal search, and helps new or updated content get discovered faster. Used poorly, a single line

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Colorful digital illustration with the acronym SEO in bold letters, featuring abstract shapes and a modern, vibrant background.

What Is SEO? A Clear Guide for Beginners and Business Owners

Marketing Channels, Marketing Terms, Search engine optimization (SEO) / Max van Gurp

What is SEO? A Complete Guide What is SEO? SEO stands for Search Engine Optimization—a digital strategy that improves your website’s visibility in organic (non-paid) search results on platforms like Google and Bing. When people search for products, services, or answers online, search engines try to show the most relevant and trustworthy results first. SEO

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What Is Social Media Marketing (SMM)? | Free 30+ Point Template

Marketing Channels, Marketing Terms, Social Media Marketing / Max van Gurp

Social media is no longer just a place to chat with friends. It is a core part of online marketing for brands of every size. A strong social media presence helps you reach your target audience, build trust, and drive measurable results. Popular social media channels: Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube — let

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