Marketing Terms

A clear and comprehensive collection of essential marketing terms, definitions, and concepts. Perfect for marketers, business owners, and students looking to understand and apply marketing language effectively.

Visual representation of omnichannel marketing with icons for email, mobile, shopping and desktop around a central hub

Omnichannel Marketing Explained: Strategy, Benefits & Real-Life Examples

Marketing Strategy, Marketing Terms, Strategy /

In a world where customers jump between channels like tabs in a browser, omnichannel marketing is no longer optional — it’s essential. Whether you’re a small e-commerce brand or a global enterprise, creating seamless, connected customer experiences across touchpoints is what drives loyalty, sales, and long-term growth. But what exactly is omnichannel marketing? And how […]

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Infographic explaining hreflang tag implementation for multilingual SEO with code examples and browser icons for English, Spanish, and French versions.

Hreflang Tags Explained for Beginners – Multilingual SEO Guide

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO) /

If your website has multiple language versions or targets different countries, you’ll want to make sure Google shows the correct version to the right audience. That’s exactly what hreflang tags are for. In this guide, we explain what hreflang tags are, how they work, and how to apply them correctly—especially in multisite setups and common

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Canonical tags with neon glowing borders in blue and pink, modern minimalistic design.

Canonical Tags in SEO – A Comprehensive Guide

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO) /

Introduction Canonical tags are a fundamental tool in technical SEO, used to manage duplicate or similar content across multiple URLs. By placing a canonical tag (<link rel=”canonical” …>) in your HTML, you signal to search engines which URL is the “master” or preferred version of a page. This guide will walk you through canonical tag

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What Is an XML Sitemap? – Essential Guide for SEO Beginners

Marketing Channels, Marketing Terms, Search engine optimization (SEO) /

Introduction to XML Sitemaps An XML sitemap is a special file that helps search engines like Google understand the structure of your website. This guide explains what an XML sitemap is, how it works, why it’s important for SEO, and how to create and submit one properly. We’ll also explore technical structure, best practices, and

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Illustration of a hand holding a money bag with the title “The Business Model Canvas” and the text “2025 Guide by Modobeam"

Business Model Canvas Explained | A Step-by-Step Guide

Marketing Strategy, Marketing Terms, Strategy /

The Business Model Canvas (BMC) is a one-page blueprint for how a company creates, delivers, and captures value. Introduced by Alexander Osterwalder and Yves Pigneur (often cited online as “Yves Pigneurs”), the Business Model Canvas condenses strategy into nine essential building blocks that you can map, test, and iterate.The strength of the Business Model Canvas

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Illustration of Cialdini’s 7 principles of influence in marketing

The 7 Principles of Influence by Cialdini

Marketing Strategy, Marketing Terms, Strategy /

The 7 Principles of Influence by Cialdini (And How to Use Them in Marketing) Marketing is all about persuasion — and no one understands that better than Robert Cialdini. In his classic book Influence: The Psychology of Persuasion, he outlines seven psychological principles that explain why people say “yes.” Whether you’re trying to boost sales,

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What Is a Robots.txt File? A Beginner’s Guide to SEO Crawling Rules

Development, Marketing Channels, Marketing Terms, Search engine optimization (SEO) /

What It Is, How It Works, and Why It Matters for SEO A robots.txt file is a simple text file located in the root of your website (e.g. www.example.com/robots.txt). It tells search engine crawlers which URLs they are allowed or not allowed to visit. In this article, we explain what robots.txt is, how it works,

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What Is SEO? A Clear Guide for Beginners and Business Owners

Marketing Channels, Marketing Terms, Search engine optimization (SEO) /

What is SEO? A Complete Guide What is SEO? SEO stands for Search Engine Optimization—a digital strategy that improves your website’s visibility in organic (non-paid) search results on platforms like Google and Bing. When people search for products, services, or answers online, search engines try to show the most relevant and trustworthy results first. SEO

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What Is Social Media Marketing (SMM)? | Free 30+ Point Template

Marketing Channels, Marketing Terms, Social Media Marketing /

Social media is no longer just a place to chat with friends. It is a core part of online marketing for brands of every size. A strong social media presence helps you reach your target audience, build trust, and drive measurable results. Popular social media channels: Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube — let

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