Paid Advertising

Google Ads, Meta Ads, and other paid media strategies to boost visibility.

Colorful banner with the text "SEO or SEA?" representing the choice between search engine optimization and search engine advertising.

SEO or SEA for Business: Which Strategy Delivers Better Results?

Marketing Strategy, Paid Advertising, Search engine optimization (SEO) /

For businesses looking to boost their online visibility, the debate of SEO vs SEA (Search Engine Optimization versus Search Engine Advertising) is crucial. Both strategies help you appear in search engine results, but they work in very different ways. SEO focuses on earning organic (unpaid) traffic by improving your website’s visibility and authority, while SEA […]

SEO or SEA for Business: Which Strategy Delivers Better Results? Read More »

Infographic comparing Broad Match, Phrase Match and Exact Match keyword types in Google Ads

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads

Google Ads, Paid Advertising /

Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads Read More »

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