Google Ads, Meta Ads, and other paid media strategies to boost visibility.
Target CPA (Cost Per Acquisition) is one of the most popular smart bidding strategies within Google Ads. It allows advertisers to optimize for conversions based on a desired average cost. In this blog, you’ll learn what Target CPA is, how it works, when to use it, and what to watch out for. What is Target […]
Target CPA in Google Ads: What It Is, How It Works, and When to Use It Read More »
For businesses looking to boost their online visibility, the debate of SEO vs SEA (Search Engine Optimization versus Search Engine Advertising) is crucial. Both strategies help you appear in search engine results, but they work in very different ways. SEO focuses on earning organic (unpaid) traffic by improving your website’s visibility and authority, while SEA
SEO or SEA for Business: Which Strategy Delivers Better Results? Read More »
Running Google Ads can be incredibly powerful — but only if your campaigns are set up and managed properly. Many businesses waste thousands of euros due to simple, avoidable errors. In this article, we’ll break down the 7 most common Google Ads mistakes and how to avoid them, so you can run more effective and
7 Common Google Ads Mistakes (And How to Avoid Them) Read More »
Why should you use Google Ads? In today’s digital landscape, reaching potential customers online is crucial for business success. Google Ads is one of the most effective tools to achieve this. It allows businesses to display ads on Google’s search engine results pages (SERPs), YouTube, Gmail, and a vast network of partner websites. By leveraging
What is Google Ads? Read More »
Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works
Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads Read More »
