Paid Advertising

Google Ads, Meta Ads, and other paid media strategies to boost visibility.

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Pinterest Marketing: Why This Visual Platform Deserves a Spot in Your Strategy

What Is Pinterest Marketing? Pinterest marketing is the strategic use of Pinterest to promote your brand, drive traffic to your website, and convert passive scrollers into active buyers. Unlike platforms like Instagram or TikTok, Pinterest is not built for likes or comments — it’s a visual search engine. Users turn to Pinterest with a purpose:

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Infographic comparing Broad Match, Phrase Match and Exact Match keyword types in Google Ads

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads

Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works

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SEO vs SEA | What is the difference?

Introduction When you’re looking to grow your online presence, two acronyms dominate the digital strategy world: SEO and SEA. But what do they mean, how do they differ, and when should you use each? What is SEO? SEO stands for Search Engine Optimization. It refers to the process of optimizing your website and content to

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