Social Media Marketing Guides & Platform Strategies

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Why Choose Facebook & Instagram Advertising? | Meta Ads Strategy

Marketing Channels, Marketing Strategy, Paid Advertising, Social Media Marketing / Max van Gurp

In a world saturated with digital content, reaching the right audience at the right time is everything. Enter Meta Ads—the combined power of Facebook and Instagram advertising. While some advertisers view these platforms as mainly B2C-focused, the truth is that Meta offers one of the most advanced, flexible, and cost-effective advertising ecosystems available. Whether you’re […]

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Modern promotional banner with checklist icon and bold text ‘How to Set Up LinkedIn Ads – Step-by-Step Guide’ on an aesthetic blue gradient background

Why Choose LinkedIn Advertising? | Strategic B2B Guide

Marketing Channels, Marketing Strategy, Paid Advertising, Social Media Marketing / Max van Gurp

In the age of digital advertising, most marketers default to Meta, Google, or even TikTok when they think of performance marketing. But in the B2B world, where relationships, reputation, and targeting matter more than sheer reach LinkedIn Advertising stands apart as a premium channel. It’s not just a platform for resumes and job seekers; it’s a

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Step-by-step guide to setting up LinkedIn Ads with checklist graphic

How to Set Up LinkedIn Ads | Step-by-Step Guide (2025)

Marketing Channels, Paid Advertising, Social Media Marketing / Max van Gurp

How to Set Up LinkedIn Ads: A Complete Step-by-Step Guide LinkedIn Ads are a powerful tool for B2B marketing. This guide walks you through each step — from account setup and conversion tracking to audience building and ad content creation — so you can run campaigns professionally and effectively. Step 1: Create a Business Manager

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Facebook advertising infographic showing strategy, targeting, budget, ROI and ad formats

Facebook Advertising: Reach, Convert & Scale with Meta Ads

Marketing Channels, Social Media Marketing / Max van Gurp

What Is Facebook Advertising? Facebook Advertising refers to paid marketing campaigns run through Meta’s Ads Manager, allowing businesses to promote products, services, or content across Facebook, Instagram, Messenger, and the Audience Network. With detailed targeting options, campaign objectives, and performance tracking, Facebook Ads are one of the most powerful and flexible advertising platforms available. Why

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Pinterest Marketing: Why This Visual Platform Deserves a Spot in Your Strategy

Marketing Strategy, Paid Advertising, Social Media Marketing / Max van Gurp

What Is Pinterest Marketing? Pinterest marketing is the strategic use of Pinterest to promote your brand, drive traffic to your website, and convert passive scrollers into active buyers. Unlike platforms like Instagram or TikTok, Pinterest is not built for likes or comments — it’s a visual search engine. Users turn to Pinterest with a purpose:

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What Is Social Media Marketing (SMM)? | Free 30+ Point Template

Marketing Channels, Marketing Terms, Social Media Marketing / Max van Gurp

Social media is no longer just a place to chat with friends. It is a core part of online marketing for brands of every size. A strong social media presence helps you reach your target audience, build trust, and drive measurable results. Popular social media channels: Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube — let

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