Digital Marketing Strategy & Foundational Tactics

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Server-Side Tagging | Why It’s a Game Changer for E-Commerce

Analytics & Data, Google Tag Manager, Marketing Channels, Marketing Terms, Paid Advertising, Strategy, Trends & News / Max van Gurp

For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts from firing, and browsers like Safari, Firefox, and Chrome enforce stricter privacy rules. With the upcoming phase-out of third-party cookies in Google Chrome, the urgency to find alternatives has never […]

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TikTok SEO | Why Gen Z Searches Differently in 2025

Insights, Marketing Channels, Strategy, Trends & News / Max van Gurp

While Google has long dominated the search landscape, there’s a quiet revolution taking place among younger generations. For many Gen Z users, the first place they turn to for answers isn’t a traditional search engine—it’s TikTok. Welcome to the era of TikTok SEO: the art and science of optimizing your content to be discovered on

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Fogg Behavior Model Explained | BJ Fogg’s Formula for Action

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Fogg Behavior Model, developed by Stanford professor BJ Fogg, is one of the most practical frameworks in behavioral psychology and design. At its core lies a simple equation that explains how and why people take action. Whether you’re optimizing user experience, crafting persuasive messaging, or applying neuromarketing strategies, this model offers a powerful lens to understand

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The Limbic Map by Hans-Georg Häusel | Neuromarketing & Emotion

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Limbic Map: Understanding Emotion in Consumer Behavior In the world of neuromarketing, few models offer as much clarity and psychological depth as the Limbic Map by German neuroscientist Hans-Georg Häusel. This framework bridges neuroscience and marketing by classifying emotions that drive consumer motivation into three core systems: Stimulance, Dominance, and Balance. Each system plays a

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System 1 and System 2 Thinking in Marketing Explained

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

System 1 and System 2: How Kahneman’s Brain Model Shapes Modern Marketing Most marketing fails not because the product is bad, but because it talks to the wrong part of the brain. Nobel laureate Daniel Kahneman, a founding father of behavioral economics, introduced the powerful concept of System 1 and System 2 thinking a dual-process model

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Memory Impacts Purchase | How Emotional Memories Drive Buying Decisions

Marketing Terms, Strategy / Max van Gurp

Imagine walking through a crowded store or scrolling past dozens of online products. Why do you pick one brand over another, even when you’re not consciously thinking about it? The answer lies in memory. More specifically: emotionally-charged brand memories. In the crowded marketplace of modern marketing, memory impacts purchase more than we realize. Brands that

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Attention Is Limited | How to Trigger Engagement in a Distracted World

Marketing Terms, Strategy / Max van Gurp

Every day, we’re bombarded by messages, social posts, emails, ads, notifications, headlines, alerts. It’s overwhelming. Yet only a handful of these stimuli ever reach our conscious attention. The rest? Ignored, filtered out, forgotten. Why? Because attention is limited. In an era of constant digital noise, marketers aren’t just competing against competitors. They’re competing against everything,

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Emotion Drives Behavior | Why Feelings Shape Our Decisions

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

We like to believe we make rational choices. But the truth is: we don’t. Long before logic has a chance to speak, emotion drives behavior. Whether we’re buying a product, choosing a partner, or forming an opinion, our emotional brain makes the first move—and often the final one too. We Feel Before We Think Every

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Neuromarketing Explained | How Brain Science Drives Modern Marketing Strategy

Marketing Terms, Strategy / Max van Gurp

In a digital age where consumers are overwhelmed with messages, brands must do more than just stand out—they must connect. That’s where neuromarketing comes in. Combining neuroscience with marketing, this discipline offers a new way of understanding what truly influences human behavior. But what is neuromarketing, really? Where did it come from? And how can

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Neuromarketing Strategies & Models | How Psychology Powers Modern Marketing

Marketing Strategy, Strategy / Max van Gurp

Neuromarketing bridges the gap between psychology, neuroscience, and marketing. By understanding how the human brain processes information and emotions, marketers can craft campaigns that resonate deeply, influence decision-making, and drive measurable results. In this blog, we explore the most powerful neuromarketing strategies and models, backed by real-world examples. What Is Neuromarketing? Neuromarketing is the application of

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