Digital Marketing Strategy & Foundational Tactics

What is n8n workflow automation and API integration banner

What Is n8n? Complete Guide to Workflow Automation

Marketing Strategy, Strategy, Trends & News / Max van Gurp

Automation is no longer a luxury in modern digital operations. Marketing teams, developers, analysts, and operations managers increasingly rely on automated workflows to connect tools, move data, and trigger actions across platforms. One of the fastest-growing tools in this space is n8n — a flexible workflow automation platform that combines no-code usability with developer-level control. But what […]

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GPT advertising visual showing AI-generated answers with sponsored placements in a digital marketing context

GPT Advertising Explained – Strategy, Risks and Opportunities

Marketing Strategy, Strategy, Trends & News / Max van Gurp

The biggest mistake is to treat AI-native ads like a new placement type. In GPT-style environments, visibility can sit inside the answer itself. That changes how people perceive influence. It also changes how marketing performance shows up in data. If you apply a search or social playbook without adapting it, you risk spending money while

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Marketing Flywheel Model banner about funnel vs flywheel growth strategy

Marketing Flywheel Model vs Funnel: Choosing the Right Growth System

Marketing Strategy, Strategy / Max van Gurp

Many growth teams still rely on a linear funnel to explain performance. Awareness leads to consideration, consideration leads to conversion, and success appears measurable. This framing feels efficient and controllable, which explains why it remains popular. The strategic problem is that conversion is treated as an endpoint. In retention-driven and subscription markets, customers do not

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Jobs To Be Done framework explaining how customers hire products to make progress

Jobs To Be Done Framework for Strategic Marketing | Clear Guide

Marketing Strategy, Strategy / Max van Gurp

Many marketing teams believe their strategy is sound because personas are well defined, channels are mapped, and dashboards look convincing. Yet positioning still feels interchangeable, messaging fails to resonate, and growth stalls in competitive markets. The recurring mistake is assuming that understanding who the customer is automatically explains why they choose one solution over another.

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Illustration comparing Blue Ocean Strategy and Red Ocean Strategy, with a calm blue ocean representing uncontested market space on the left and a red ocean with heavy competition on the right.

Blue Ocean Strategy vs Red Ocean Strategy | Clear Guide

Marketing Strategy, Strategy / Max van Gurp

Choosing between competing harder in an existing market and trying to redefine the market itself is one of the most misunderstood strategic decisions in marketing. Many teams default to differentiation language without confronting the structural realities of their category, their capabilities, or their customers’ willingness to change. The result is often a strategy that sounds

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Diffusion of Innovations model showing adopter groups from innovators to laggards

Diffusion of Innovations Model Explained for Marketing and Growth Strategy

Marketing Strategy, Strategy / Max van Gurp

The Diffusion of Innovations model explains how new ideas, products, and technologies spread through a market over time. Rather than focusing on how good an innovation is, the model focuses on how people behave when they are confronted with something new. That distinction is what makes the framework so valuable for marketers, product strategists, and

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3D podium met de tekst 'Server Side Tagging Explained' in geel en blauw, moderne banner voor uitleg over server-side tagging

Server-Side Tagging | Why It’s a Game Changer for E-Commerce

Analytics & Data, Google Tag Manager, Marketing Channels, Marketing Terms, Paid Advertising, Strategy, Trends & News / Max van Gurp

For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts from firing, and browsers like Safari, Firefox, and Chrome enforce stricter privacy rules. With the upcoming phase-out of third-party cookies in Google Chrome, the urgency to find alternatives has never

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TikTok SEO | Why Gen Z Searches Differently in 2025

Insights, Marketing Channels, Strategy, Trends & News / Max van Gurp

While Google has long dominated the search landscape, there’s a quiet revolution taking place among younger generations. For many Gen Z users, the first place they turn to for answers isn’t a traditional search engine—it’s TikTok. Welcome to the era of TikTok SEO: the art and science of optimizing your content to be discovered on

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Banner image with text 'Fogg Behavior Model – BJ Fogg’s Formula for Action' on a textured paper background, using green and black bold typography.

Fogg Behavior Model Explained | BJ Fogg’s Formula for Action

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Fogg Behavior Model, developed by Stanford professor BJ Fogg, is one of the most practical frameworks in behavioral psychology and design. At its core lies a simple equation that explains how and why people take action. Whether you’re optimizing user experience, crafting persuasive messaging, or applying neuromarketing strategies, this model offers a powerful lens to understand

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The Limbic Map by Hans-Georg Häusel | Neuromarketing & Emotion

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Limbic Map: Understanding Emotion in Consumer Behavior In the world of neuromarketing, few models offer as much clarity and psychological depth as the Limbic Map by German neuroscientist Hans-Georg Häusel. This framework bridges neuroscience and marketing by classifying emotions that drive consumer motivation into three core systems: Stimulance, Dominance, and Balance. Each system plays a

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