Digital Marketing Strategy & Foundational Tactics

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Diversification Strategy | Enter New Markets with New Products

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

Introduction For companies seeking bold growth beyond their existing operations, Diversification is the most adventurous and potentially transformative strategy in the Ansoff Matrix. It involves entering entirely new markets with completely new products, and while it carries the highest level of risk, it also offers some of the greatest opportunities for innovation, disruption, and long-term resilience. […]

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Market Development Strategy | Grow by Reaching New Markets

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

Introduction When growth in your current market starts to plateau, expanding into new markets can unlock fresh opportunities. That’s where the Market Development strategy comes in. As one of the four strategic directions in the Ansoff Matrix, Market Development focuses on introducing existing products to new markets — whether that means new geographies, new customer segments,

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Product Development Strategy | Grow with Innovation in Existing Markets

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

Introduction In today’s fast-paced business landscape, standing still is not an option. Customer needs evolve, markets shift, and competitors are constantly innovating. One strategic approach that helps companies stay ahead while deepening their market presence is Product Development. As one of the four strategies in the Ansoff Matrix, Product Development focuses on creating new products to

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Market Penetration Strategy Explained | Ansoff Matrix Growth Path

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Is a Market Penetration Strategy? Market Penetration is the first and least risky growth strategy within the Ansoff Matrix. It involves increasing the market share of existing products or services within existing markets. Instead of developing new offerings or entering new territories, businesses focus on gaining a larger share of the current customer base or

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Ansoff Matrix Explained | Growth Strategies for Business Success

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

What Is the Ansoff Matrix? The Ansoff Matrix, developed by Igor Ansoff in 1957, is a strategic planning tool used by businesses to identify and evaluate growth opportunities. It provides a framework for analyzing how a company can grow through existing or new products in existing or new markets. The matrix is divided into four

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SWOT Analysis – A Strategic Guide for Marketers

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

In an increasingly fast-paced, data-driven marketing landscape, understanding your company’s internal capabilities – and the external forces – is critical to sustained success. That’s where SWOT analysis comes in. Standing for Strengths, Weaknesses, Opportunities, and Threats, SWOT is more than just a diagram or a checklist: it’s a strategic framework that guides you in making

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Deep Dive into the STP Model: Segmentation, Targeting & Positioning

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The STP model—short for Segmentation, Targeting, and Positioning—remains one of the most powerful frameworks in marketing. By methodically breaking down markets, selecting ideal prospects, and positioning your brand intelligently, the STP approach ensures your message resonates where it matters most. Let’s go deep into each stage, enriched with real-world examples that most marketers know and

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AIDA Model in Marketing: Guide to Attention, Interest, Desire & Action

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The AIDA model is one of the most enduring frameworks in marketing, guiding customer engagement from the first moment of awareness to the final action. Each letter in AIDA represents a stage in the customer journey: Attention, Interest, Desire, and Action. In this blog, we’ll explore each of these stages in depth and show how

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CTA Buttons – Design and Place Call-to-Actions That Convert

Conversion Rate Optimization (CRO), Development, Marketing Terms, Strategy / Max van Gurp

CTA buttons (Call-to-Action buttons) are one of the most important design elements on any website. Whether your goal is to get more signups, increase purchases, or guide users to the next step, a well-crafted CTA can make all the difference in your conversion rate. What Are CTA Buttons? A CTA button prompts users to take

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The GEO Conversion Funnel | AI-Optimized Content Strategy

Insights, Marketing Channels, Search engine optimization (SEO), Strategy, Tools & Software, Trends & News / Max van Gurp

Introduction: Why AI Visibility Demands a New Funnel Approach In the age of generative AI and answer engines, traditional SEO tactics are no longer enough. Marketers must now optimize content not only for Google search but for inclusion in AI-generated responses. If you’re unfamiliar with how this shift is unfolding, read our in-depth guide on

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