Discover the tools and analytics platforms that power data-driven marketing. Learn how to implement, measure, and optimize your performance.
The Benefits of Using Semrush for SEO If you’re serious about growing your online visibility, you need more than just intuition — you need data, strategy, and the right tools. That’s where Semrush comes in. As one of the most robust SEO and digital marketing platforms available, Semrush empowers marketers, content creators, and businesses to […]
What You Should Know About Semrush SEO Benefits Read More »
What’s the Difference Between a GTM Web Container and Server Container? Google Tag Manager (GTM) offers powerful tools for managing your website’s tracking tags, but if you’re diving deeper into advanced setups, you’ve likely come across the terms web container and server container. While both are part of GTM’s ecosystem, they serve very different purposes.
Web Container vs Server Container in GTM: What’s the Difference? Read More »
In today’s data-driven landscape, understanding user interactions is key to optimizing your website’s performance. Google Tag Manager (GTM) is a free tool from Google that simplifies the deployment and management of tracking snippets—known as “tags”—across your web properties and mobile apps. This guide will cover what GTM is, its benefits, how to set it up,
Introduction to Google Tag Manager Read More »
Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent
How consent mode v2 and Cookiebot help you get the most out of your marketing data Read More »
When you first dive into Google Tag Manager (GTM), tags and triggers get all the attention—but variables are the unsung heroes that make your implementation flexible, reliable, and future-proof. In this post, we’ll explore: What variables are in GTM Built-in vs. user-defined variables Key use cases for variables Best practices to keep your setup clean
Unlocking the Power of Variables in Google Tag Manager Read More »
Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised to find that the numbers they see in the GA4 interface don’t match what comes from the API, BigQuery, or their backend. This guide walks you through the real reasons behind GA4 data inconsistencies and how to work
Why your GA4 data doesn’t match (and what’s really going on) Read More »
