The latest updates, innovations, and shifts in the marketing landscape.
Introduction: Why AI Visibility Demands a New Funnel Approach In the age of generative AI and answer engines, traditional SEO tactics are no longer enough. Marketers must now optimize content not only for Google search but for inclusion in AI-generated responses. This is where the GEO Conversion Funnel comes into play—a modern framework that aligns SEO […]
The GEO Conversion Funnel | AI-Optimized Content Strategy Read More »
Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments Read More »
Introduction to AI and Buying Behavior From personalized recommendations on Netflix to the exact product you were just thinking about appearing in your Instagram feed — artificial intelligence (AI) is quietly shaping how we behave, decide, and ultimately buy. But what’s really going on behind the interface? How does AI learn our preferences, predict our
Decoding Digital Habits – How AI Understands and Influences Buying Behavior Read More »
Introduction The way people interact with brands online has shifted dramatically. Gone are the days when a single website visit or email click defined customer engagement. Today, users expect instant answers, personalized support, and seamless interactions — all of which AI chatbots are increasingly delivering. This shift from clicks to conversations marks a major evolution
How AI Chatbots Are Reshaping Customer Journeys – From Clicks to Conversations Read More »
What Is Privacy-First Marketing? Privacy-first marketing is a strategic approach to digital marketing that prioritizes transparency, user consent, and ethical data collection. Rather than relying on invasive third-party tracking or opaque analytics, it puts the individual’s right to privacy at the center of your marketing decisions. In practice, this means collecting and using data only
Privacy-First Marketing – How to Build Trust in a Cookieless Future Read More »
What Is Zero-Click Content? Zero-click content is content so valuable, complete, and engaging that users don’t need to click anything to get the information they want. Think of a LinkedIn carousel that teaches a concept step-by-step, an Instagram Reel that breaks down a complex topic, or a TikTok where an expert explains a solution –
Zero-Click Content – The Future of Digital Marketing? Read More »
