The 7 Principles of Influence by Cialdini
The 7 Principles of Influence by Cialdini (And How to Use Them in Marketing) Marketing is all about persuasion — and no one understands that better than Robert Cialdini. In his classic book Influence: The Psychology of Persuasion, he outlines seven psychological principles that explain why people say “yes.” Whether you’re trying to boost sales, […]
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