Consumer Psychology

Decoding Digital Habits – How AI Understands and Influences Buying Behavior, with a green tech background featuring a brain icon, neural patterns, and data graphics.

Decoding Digital Habits – How AI Understands and Influences Buying Behavior

Marketing Strategy, Trends & News /

Introduction to AI and Buying Behavior From personalized recommendations on Netflix to the exact product you were just thinking about appearing in your Instagram feed — artificial intelligence (AI) is quietly shaping how we behave, decide, and ultimately buy. But what’s really going on behind the interface? How does AI learn our preferences, predict our […]

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Illustration of Cialdini’s 7 principles of influence in marketing

The 7 Principles of Influence by Cialdini

Marketing Strategy, Marketing Terms /

The 7 Principles of Influence by Cialdini (And How to Use Them in Marketing) Marketing is all about persuasion — and no one understands that better than Robert Cialdini. In his classic book Influence: The Psychology of Persuasion, he outlines seven psychological principles that explain why people say “yes.” Whether you’re trying to boost sales,

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