Consumer Psychology

The Limbic Map by Hans-Georg Häusel – Neuromarketing and Emotion visual on paper texture

The Limbic Map by Hans-Georg Häusel | Neuromarketing & Emotion

Marketing Strategy, Marketing Terms, Strategy /

The Limbic Map: Understanding Emotion in Consumer Behavior In the world of neuromarketing, few models offer as much clarity and psychological depth as the Limbic Map by German neuroscientist Hans-Georg Häusel. This framework bridges neuroscience and marketing by classifying emotions that drive consumer motivation into three core systems: Stimulance, Dominance, and Balance. Each system plays a […]

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Memory Impacts Purchase | How Emotional Memories Drive Buying Decisions

Marketing Terms, Strategy /

Imagine walking through a crowded store or scrolling past dozens of online products. Why do you pick one brand over another, even when you’re not consciously thinking about it? The answer lies in memory. More specifically: emotionally-charged brand memories. In the crowded marketplace of modern marketing, memory impacts purchase more than we realize. Brands that

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Abstract yellow background with bold text “Attention Is Limited Neuromarketing” in red, blue, and purple typography.

Attention Is Limited | How to Trigger Engagement in a Distracted World

Marketing Terms, Strategy /

Every day, we’re bombarded by messages, social posts, emails, ads, notifications, headlines, alerts. It’s overwhelming. Yet only a handful of these stimuli ever reach our conscious attention. The rest? Ignored, filtered out, forgotten. Why? Because attention is limited. In an era of constant digital noise, marketers aren’t just competing against competitors. They’re competing against everything,

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Pink abstract background with bold text reading "Emotion Drives Behavior Neuromarketing" in red, blue, orange, and purple colors.

Emotion Drives Behavior | Why Feelings Shape Our Decisions

Marketing Strategy, Marketing Terms, Strategy /

We like to believe we make rational choices. But the truth is: we don’t. Long before logic has a chance to speak, emotion drives behavior. Whether we’re buying a product, choosing a partner, or forming an opinion, our emotional brain makes the first move—and often the final one too. We Feel Before We Think Every

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Abstract blue-toned background with bold title “What Is Neuromarketing?” in orange and purple text.

Neuromarketing Explained | How Brain Science Drives Modern Marketing Strategy

Marketing Terms, Strategy /

In a digital age where consumers are overwhelmed with messages, brands must do more than just stand out—they must connect. That’s where neuromarketing comes in. Combining neuroscience with marketing, this discipline offers a new way of understanding what truly influences human behavior. But what is neuromarketing, really? Where did it come from? And how can

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Decoding Digital Habits – How AI Understands and Influences Buying Behavior, with a green tech background featuring a brain icon, neural patterns, and data graphics.

Decoding Digital Habits – How AI Understands and Influences Buying Behavior

Insights, Marketing Strategy, Strategy, Trends & News /

Introduction to AI and Buying Behavior From personalized recommendations on Netflix to the exact product you were just thinking about appearing in your Instagram feed — artificial intelligence (AI) is quietly shaping how we behave, decide, and ultimately buy. But what’s really going on behind the interface? How does AI learn our preferences, predict our

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Illustration of Cialdini’s 7 principles of influence in marketing

The 7 Principles of Influence by Cialdini

Marketing Strategy, Marketing Terms, Strategy /

The 7 Principles of Influence by Cialdini (And How to Use Them in Marketing) Marketing is all about persuasion — and no one understands that better than Robert Cialdini. In his classic book Influence: The Psychology of Persuasion, he outlines seven psychological principles that explain why people say “yes.” Whether you’re trying to boost sales,

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