conversion optimization

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Enhanced CPC in Google Ads – Smart Optimization with Manual Control

Google Ads, Paid Advertising /

Enhanced CPC (eCPC) is a semi-automated bidding strategy in Google Ads that blends the control of manual bidding with the intelligence of Google’s algorithm. It’s ideal for advertisers who still want to manage bids manually but are open to optimization based on conversion likelihood. What is Enhanced CPC? Enhanced CPC allows Google Ads to automatically […]

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Flashy neon-styled text image with the words “Target CPA” on a glowing purple and blue background

Target CPA in Google Ads: What It Is, How It Works, and When to Use It

Google Ads, Paid Advertising /

Target CPA (Cost Per Acquisition) is one of the most popular smart bidding strategies within Google Ads. It allows advertisers to optimize for conversions based on a desired average cost. In this blog, you’ll learn what Target CPA is, how it works, when to use it, and what to watch out for. What is Target

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