conversion rate optimization

Scientific-style digital illustration showing a CTA button surrounded by data points, charts, and cursor icons

CTA Buttons – Design and Place Call-to-Actions That Convert

CTA buttons (Call-to-Action buttons) are one of the most important design elements on any website. Whether your goal is to get more signups, increase purchases, or guide users to the next step, a well-crafted CTA can make all the difference in your conversion rate. What Are CTA Buttons? A CTA button prompts users to take […]

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Flat digital banner with the words "Testimonials Blocks" featuring user icons, quotation marks, and star ratings

Testimonials Blocks – Build Trust with Curated Social Proof

Testimonials blocks are curated sections on a web page that showcase real customer feedback, helping you build credibility and trust with potential clients. When used strategically, they can significantly increase your conversion rates—especially on landing pages, product pages, and lead forms. What Are Testimonial Blocks? Testimonial blocks are design components that feature short quotes, customer

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The word “CLARITY” on a dark teal background with a glowing beam and circuit elements

Why Microsoft Clarity Is a Must for UX & CRO

What Is Microsoft Clarity? Microsoft Clarity is a free behavioral analytics tool that helps you understand how users interact with your website. It provides visual insights into user behavior through heatmaps, session recordings, and advanced filtering. Whether you’re optimizing conversion rates, diagnosing UX issues, or refining content layouts, Clarity gives you the clarity (pun intended)

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