The AIDA model is one of the most enduring frameworks in marketing, guiding customer engagement from the first moment of awareness to the final action. Each letter in AIDA represents a stage in the customer journey: Attention, Interest, Desire, and Action. In this blog, we’ll explore each of these stages in depth and show how […]
AIDA Model in Marketing: Guide to Attention, Interest, Desire & Action Read More »
The See Think Do Care (STDC) model is a strategic framework that helps you create the right marketing message at the right time based on where your audience is in their journey. Originally developed by Google’s Avinash Kaushik, this model has become a favorite among performance marketers, brand strategists, and content creators. Instead of pushing
See Think Do Care Model Explained with Brand Examples Read More »
Introduction The way people interact with brands online has shifted dramatically. Gone are the days when a single website visit or email click defined customer engagement. Today, users expect instant answers, personalized support, and seamless interactions — all of which AI chatbots are increasingly delivering. This shift from clicks to conversations marks a major evolution
How AI Chatbots Are Reshaping Customer Journeys – From Clicks to Conversations Read More »
In a world where customers jump between channels like tabs in a browser, omnichannel marketing is no longer optional — it’s essential. Whether you’re a small e-commerce brand or a global enterprise, creating seamless, connected customer experiences across touchpoints is what drives loyalty, sales, and long-term growth. But what exactly is omnichannel marketing? And how
Omnichannel Marketing Explained: Strategy, Benefits & Real-Life Examples Read More »
