Not every visitor who adds a product to their cart ends up completing the purchase. In fact, the global average cart abandonment rate is around 70%. The good news? You can recover many of those lost sales with a well-crafted abandoned cart email strategy. What Is an Abandoned Cart Email? An abandoned cart email is […]
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What Are Gated Templates? Gated templates are downloadable resources—such as spreadsheets, checklists, guides, or creative files—that are only accessible after a visitor fills out a form, typically providing their name and email address. This exchange transforms anonymous visitors into leads and feeds directly into your email marketing or CRM system. Templates work particularly well because
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In today’s digital-first economy, small businesses must find smart, affordable, and scalable ways to connect with their customers. Among the many marketing tools available, Mailchimp has emerged as one of the most effective and user-friendly platforms for small business owners. But what exactly makes Mailchimp so powerful—and why should you consider it as your
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Email Marketing: The Complete Guide for Beginners and Experts Email marketing is one of the oldest and most effective forms of digital marketing. Whether you’re just starting out or already have years of experience, there’s always something new to learn. In this guide, we explain what email marketing is, why it’s important, and how to
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What’s the Difference Between Email Marketing and Social Media? In the ever-evolving world of digital marketing, social media seems to dominate the conversation. From Instagram Reels to LinkedIn posts, brands are investing heavily in content creation to reach new audiences. But while social media platforms rise, fall, and change their algorithms, one marketing channel continues
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Email marketing is a digital strategy in which businesses send emails to a list of subscribers to promote products, share updates, nurture leads, or build long-term relationships. It remains one of the most cost-effective and personal forms of online marketing. Why Is Email Marketing Important? High ROI: Email marketing yields an average return of €36
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