email marketing

Banner with title 'Abandoned Cart Emails – Recover Lost Sales with Automation' in orange on a soft purple background

Abandoned Cart Emails | Recover Lost Sales with Automation

Not every visitor who adds a product to their cart ends up completing the purchase. In fact, the global average cart abandonment rate is around 70%. The good news? You can recover many of those lost sales with a well-crafted abandoned cart email strategy. What Is an Abandoned Cart Email? An abandoned cart email is […]

Abandoned Cart Emails | Recover Lost Sales with Automation Read More »

Banner image with the title “Gated Templates: Boost Lead Generation with Downloads,” featuring illustrations of a web form, download icon, and document on a yellow background.

Gated Templates – Boost Lead Generation with Downloads

What Are Gated Templates? Gated templates are downloadable resources—such as spreadsheets, checklists, guides, or creative files—that are only accessible after a visitor fills out a form, typically providing their name and email address. This exchange transforms anonymous visitors into leads and feeds directly into your email marketing or CRM system. Templates work particularly well because

Gated Templates – Boost Lead Generation with Downloads Read More »

Illustration of Mailchimp’s mascot winking, with the Mailchimp name below, on a yellow envelope background

Why Mailchimp is a Powerful Tool for Small Businesses

  In today’s digital-first economy, small businesses must find smart, affordable, and scalable ways to connect with their customers. Among the many marketing tools available, Mailchimp has emerged as one of the most effective and user-friendly platforms for small business owners. But what exactly makes Mailchimp so powerful—and why should you consider it as your

Why Mailchimp is a Powerful Tool for Small Businesses Read More »

Hands typing on a laptop with floating email icons and colorful overlays

Email Marketing vs Social Media Marketing | Full Comparison

In today’s digital landscape, the debate around email marketing vs social media marketing is more relevant than ever. Social platforms like Instagram Reels, LinkedIn posts, or TikTok videos dominate conversations and advertising budgets, offering brands the promise of reach and engagement. Yet, while social media is loud, trendy, and constantly evolving, email marketing has quietly

Email Marketing vs Social Media Marketing | Full Comparison Read More »

Flat style illustration showing a white envelope with a yellow sheet of paper inside, surrounded by icons including a gear, chat bubble, checkmark, pie chart, and foliage elements on a two-tone blue background.

Email Marketing Basics | Fundamentals, Metrics & Examples

Email marketing is a strategy where businesses send targeted messages to subscribers to inform, educate, or convert. Done well, it is measurable, privacy-aware and one of the most cost-efficient channels to build long-term customer relationships. For a deeper dive, see our comprehensive guide to email marketing. Why Is Email Marketing Important? Email marketing remains an

Email Marketing Basics | Fundamentals, Metrics & Examples Read More »

Scroll to Top