emotional marketing Archives

The Limbic Map by Hans-Georg Häusel | Neuromarketing & Emotion

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

The Limbic Map: Understanding Emotion in Consumer Behavior In the world of neuromarketing, few models offer as much clarity and psychological depth as the Limbic Map by German neuroscientist Hans-Georg Häusel. This framework bridges neuroscience and marketing by classifying emotions that drive consumer motivation into three core systems: Stimulance, Dominance, and Balance. Each system plays a […]

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Emotion Drives Behavior | Why Feelings Shape Our Decisions

Marketing Strategy, Marketing Terms, Strategy / Max van Gurp

We like to believe we make rational choices. But the truth is: we don’t. Long before logic has a chance to speak, emotion drives behavior. Whether we’re buying a product, choosing a partner, or forming an opinion, our emotional brain makes the first move—and often the final one too. We Feel Before We Think Every

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Neuromarketing Explained | How Brain Science Drives Modern Marketing Strategy

Marketing Terms, Strategy / Max van Gurp

In a digital age where consumers are overwhelmed with messages, brands must do more than just stand out—they must connect. That’s where neuromarketing comes in. Combining neuroscience with marketing, this discipline offers a new way of understanding what truly influences human behavior. But what is neuromarketing, really? Where did it come from? And how can

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Neuromarketing Strategies & Models | How Psychology Powers Modern Marketing

Marketing Strategy, Strategy / Max van Gurp

Neuromarketing bridges the gap between psychology, neuroscience, and marketing. By understanding how the human brain processes information and emotions, marketers can craft campaigns that resonate deeply, influence decision-making, and drive measurable results. In this blog, we explore the most powerful neuromarketing strategies and models, backed by real-world examples. What Is Neuromarketing? Neuromarketing is the application of

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Neuromarketing Trends: Psychology Meets Modern Marketing

Insights, Trends & News / Max van Gurp

In today’s fast-evolving digital landscape, understanding the psychological triggers behind consumer decisions is more valuable than ever. That’s where neuromarketing and consumer psychology step in—two disciplines that help marketers tap into how people actually think, feel, and behave. With the rise of big data, AI, and biometric tools, neuromarketing is no longer just for Fortune

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