ga4 Archives | Modobeam

3D podium met de tekst 'Server Side Tagging Explained' in geel en blauw, moderne banner voor uitleg over server-side tagging

Server-Side Tagging | Why It’s a Game Changer for E-Commerce

Analytics & Data, Google Tag Manager, Marketing Channels, Marketing Terms, Paid Advertising, Strategy, Trends & News / Max van Gurp

For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts from firing, and browsers like Safari, Firefox, and Chrome enforce stricter privacy rules. With the upcoming phase-out of third-party cookies in Google Chrome, the urgency to find alternatives has never […]

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Visual representation of Consent Mode v2 and Cookiebot with icons for privacy, analytics, and cookie consent.

Google Consent Mode v2: CMP Setup & Data Modeling | Modobeam

Analytics & Data, Tools & Analytics / Max van Gurp

Since March 1, 2024, Google Consent Mode v2 has moved from “nice to have” to “non-negotiable” for any advertiser active in the EEA. The reason isn’t only legal; it’s operational. Privacy choices now fragment the very signals your analytics and bidding depend on. Consent Mode v2 standardises how a user’s choice is communicated to Google

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Abstract data graphic illustrating analytics flow in Google Analytics 4

Why GA4 Data Doesn’t Match | Causes and Fixes

Analytics & Data, Tools & Analytics / Max van Gurp

Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised when the numbers in the GA4 interface don’t match what they see in the API, BigQuery, or their backend. This guide explains the real reasons behind GA4 data inconsistencies—and how to work with them effectively. It’s Not a

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What Is Social Media Marketing (SMM)? | Free 30+ Point Template

Marketing Channels, Marketing Terms, Social Media Marketing / Max van Gurp

Social media is no longer just a place to chat with friends. It is a core part of online marketing for brands of every size. A strong social media presence helps you reach your target audience, build trust, and drive measurable results. Popular social media channels: Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube — let

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