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3D podium met de tekst 'Server Side Tagging Explained' in geel en blauw, moderne banner voor uitleg over server-side tagging

Server-Side Tagging | Why It’s a Game Changer for E-Commerce

Analytics & Data, Google Tag Manager, Marketing Channels, Marketing Terms, Paid Advertising, Strategy, Trends & News /

For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts from firing, and browsers like Safari, Firefox, and Chrome enforce stricter privacy rules. With the upcoming phase-out of third-party cookies in Google Chrome, the urgency to find alternatives has never […]

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Visual representation of Consent Mode v2 and Cookiebot with icons for privacy, analytics, and cookie consent.

How consent mode v2 and Cookiebot help you get the most out of your marketing data

Analytics & Data, Tools & Analytics /

Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent

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Abstract data graphic illustrating analytics flow in Google Analytics 4

Why your GA4 data doesn’t match (and what’s really going on)

Analytics & Data, Tools & Analytics /

Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised to find that the numbers they see in the GA4 interface don’t match what comes from the API, BigQuery, or their backend. This guide walks you through the real reasons behind GA4 data inconsistencies and how to work

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Smartphone with social media icons (Instagram, TikTok, Pinterest, LinkedIn, Facebook, Twitter) on a colorful gradient background

What Is Social Media Marketing (SMM)? | Free 30+ Point Template

Marketing Channels, Marketing Terms, Social Media Marketing /

Social media is no longer just a place to chat with friends. It is a core part of online marketing for brands of every size. A strong social media presence helps you reach your target audience, build trust, and drive measurable results. Popular social media channels: Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube — let

What Is Social Media Marketing (SMM)? | Free 30+ Point Template Read More »

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