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Visual representation of Consent Mode v2 and Cookiebot with icons for privacy, analytics, and cookie consent.

How consent mode v2 and Cookiebot help you get the most out of your marketing data

Analytics & Data /

Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent […]

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Infographic comparing Broad Match, Phrase Match and Exact Match keyword types in Google Ads

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads

Google Ads, Paid Advertising /

Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works

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