google ads bidding

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Enhanced CPC in Google Ads – Smart Optimization with Manual Control

Google Ads, Paid Advertising /

Enhanced CPC (eCPC) is a semi-automated bidding strategy in Google Ads that blends the control of manual bidding with the intelligence of Google’s algorithm. It’s ideal for advertisers who still want to manage bids manually but are open to optimization based on conversion likelihood. What is Enhanced CPC? Enhanced CPC allows Google Ads to automatically […]

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Target Impression Share in Google Ads – Bidding for Visibility

Google Ads, Paid Advertising /

Target Impression Share (TIS) is a smart bidding strategy in Google Ads that focuses not on clicks or conversions, but on visibility. It’s ideal when you want to ensure your ads show up in top positions, especially for branded terms or competitive keywords. What is Target Impression Share? Target Impression Share automatically sets your bids

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Manual CPC in Google Ads – Full Control Over Your Bids

Google Ads, Paid Advertising /

Manual CPC (Cost-Per-Click) bidding is a traditional bidding strategy in Google Ads that gives advertisers full control over their keyword-level bids. While automated bidding strategies like Target CPA and Maximize Conversions have gained popularity, Manual CPC still has its place—especially for advertisers who want granular control over their campaigns. What is Manual CPC? Manual CPC is a bidding strategy

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