Google Display Ads are a powerful tool within the Google Ads ecosystem, allowing advertisers to reach users across millions of websites, apps, and Google-owned properties like YouTube and Gmail. Unlike search ads, which are shown based on keyword intent, display ads target users based on audience signals, behaviors, and context, making them an essential strategy […]
What Are Google Display Campaigns? A Beginner’s Guide Read More »
Performance Max (PMax) campaigns are a transformative feature within Google Ads, offering advertisers a new way to access all of Google’s inventory from a single campaign. These campaigns leverage machine learning to automate targeting, creative, and bidding strategies, aiming to maximize conversion value across Search, Display, YouTube, Gmail, and Discover. What Are Performance Max Campaigns?
What Are Performance Max Campaigns? A Beginner’s Guide Read More »
Responsive Search Ads (RSAs) have become the standard in Google Ads search campaigns. Since Expanded Text Ads (ETAs) were deprecated in 2022, RSAs are now the default format for creating flexible and highly personalized search ads. But what exactly are Responsive Search Ads, and how do you make the most of them? In this guide,
Responsive Search Ads in Google Ads | A Practical Guide for Marketers Read More »
In today’s highly competitive digital advertising landscape, brands cannot afford to overlook the Inventory Type setting in Google Ads. While it’s easy to focus solely on bidding strategies, targeting, and creative, the environment where your ads appear can heavily influence campaign outcomes both performance-wise and reputationally. Google Ads offers three Inventory Types: Expanded Inventory Standard
Google Ads Inventory Types Explained – Choose the Right Fit Read More »
When running Google Ads campaigns, it’s important to understand where your traffic is coming from. Are your clicks coming from Google Search itself, or from Search Partners? Is your Display traffic performing differently than you thought? Here’s a breakdown of where to find these insights — both in Google Ads and Google Analytics 4 (GA4).
Where to See Search Partner and Display Network Traffic in Google Ads Read More »
Target CPM (Cost Per Mille) is a bidding strategy designed specifically for video campaigns in Google Ads. Instead of focusing on clicks or conversions, Target CPM optimizes your bids to reach as many people as possible while keeping the average cost per 1,000 impressions within your target range. What is Target CPM? Target CPM stands
Target CPM in Google Ads – Optimize Video Campaigns for Reach Read More »
Maximize Conversions is one of the simplest yet most powerful smart bidding strategies available in Google Ads. If your primary goal is to get as many conversions as possible within your budget, this strategy may be exactly what you need. In this guide, we’ll explain how Maximize Conversions works, when to use it, and how
Maximize Conversions in Google Ads – Beginner-Friendly Smart Bidding Read More »
Target ROAS (Return on Ad Spend) is a powerful smart bidding strategy within Google Ads that helps advertisers focus on maximizing revenue instead of just conversions. In this guide, we’ll explain how Target ROAS works, when to use it, and how to apply it effectively to get the most value from your campaigns. What is
Target ROAS in Google Ads – In-Depth Guide Read More »
Target CPA (Cost Per Acquisition) is one of the most popular smart bidding strategies within Google Ads. It allows advertisers to optimize for conversions based on a desired average cost. In this blog, you’ll learn what Target CPA is, how it works, when to use it, and what to watch out for. What is Target
Target CPA in Google Ads: What It Is, How It Works, and When to Use It Read More »
Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent
How consent mode v2 and Cookiebot help you get the most out of your marketing data Read More »
