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Google Ads logo on a laptop screen with green check marks and red X icons, representing correct and incorrect campaign strategies

7 Common Google Ads Mistakes (And How to Avoid Them)

Running Google Ads can be incredibly powerful — but only if your campaigns are set up and managed properly. Many businesses waste thousands of euros due to simple, avoidable errors. In this article, we’ll break down the 7 most common Google Ads mistakes and how to avoid them, so you can run more effective and […]

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Infographic comparing Broad Match, Phrase Match and Exact Match keyword types in Google Ads

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads

Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works

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