Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to […]
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments Read More »
When running Google Ads campaigns, it’s important to understand where your traffic is coming from. Are your clicks coming from Google Search itself, or from Search Partners? Is your Display traffic performing differently than you thought? Here’s a breakdown of where to find these insights — both in Google Ads and Google Analytics 4 (GA4).
Where to See Search Partner and Display Network Traffic in Google Ads Read More »
Introduction Since March 1st, 2024, using Google Consent Mode v2 is not just recommended—it’s mandatory for any advertiser using Google Ads in the European Economic Area. While Consent Mode has been around for a while, version 2 introduces stricter enforcement and deeper integration with Google’s tracking ecosystem. In this article, we break down what Consent
How consent mode v2 and Cookiebot help you get the most out of your marketing data Read More »
Struggling to make sense of your GA4 reports? You’re not alone. Many marketers and analysts are surprised to find that the numbers they see in the GA4 interface don’t match what comes from the API, BigQuery, or their backend. This guide walks you through the real reasons behind GA4 data inconsistencies and how to work
Why your GA4 data doesn’t match (and what’s really going on) Read More »
