How to Set Up LinkedIn Ads: A Complete Step-by-Step Guide LinkedIn Ads are a powerful tool for B2B marketing. This guide walks you through each step — from account setup and conversion tracking to audience building and ad content creation — so you can run campaigns professionally and effectively. Step 1: Create a Business Manager […]
How to Set Up LinkedIn Ads | Step-by-Step Guide (2025) Read More »
Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries answering questions right on the results page, fewer people are clicking through to actual websites. But here’s the good news: if users do click through, there’s still a way to
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments Read More »
This guide compares GTM web container vs server container, explains the hybrid approach in simple terms, and helps you decide if server-side tagging is worth it for your site. What’s the Difference Between a GTM Web Container and Server Container? Google Tag Manager (GTM) offers two ways to deploy tags. A web container runs in
Web Container vs Server Container in GTM: What’s the Difference? Read More »
Google Tag Manager (GTM) is one of the most powerful — yet often underused — tools in modern digital marketing. It acts as a control center for all your tracking scripts, conversion pixels, and analytics tags, giving marketers and developers a single place to manage measurement without repeatedly editing the website’s source code. In this
Introduction to Google Tag Manager Read More »
Tags and triggers often get the spotlight, but variables make your GTM setup flexible, reliable, and future-proof. This guide covers: What variables are in GTM Built-in versus user-defined variables Creating and using variables step by step Event parameters for GA4 purchase tracking Best practices and common pitfalls 1. What is a Variable in GTM In
Variables in Google Tag Manager | Complete Guide with Examples Read More »
