keyword strategy

Banner with the text “Keyword Hooks” and subtitle “Signal Relevance to AI Crawlers” on a clean dark teal background with circuit-like blue lines and glowing dots

Keyword Hooks | Boost AI Relevance with Strategic Placement

Conversion Rate Optimization (CRO), Marketing Terms, Search engine optimization (SEO) /

Keyword Hooks: How to Signal Relevance to AI with Strategic Phrasing In a world where both search engines and AI models determine what content gets surfaced, simply including keywords isn’t enough. You need to make them count—strategically. That’s where keyword hooks come in: well-placed, high-impact keyword phrases embedded in your headings, intros, and key structural […]

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Infographic comparing Broad Match, Phrase Match and Exact Match keyword types in Google Ads

Broad Match vs Phrase Match vs Exact Match: When to Use Each in Google Ads

Google Ads, Paid Advertising /

Google Ads Match Types Explained Google Ads offers three main keyword match types: Broad Match, Phrase Match, and Exact Match. Each controls how closely a user’s search query must relate to your keyword in order to trigger your ad. Here’s a breakdown of how each match type works: Match Type Example Queries How It Works

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