The See Think Do Care (STDC) model is a strategic framework that helps you create the right marketing message at the right time based on where your audience is in their journey. Originally developed by Google’s Avinash Kaushik, this model has become a favorite among performance marketers, brand strategists, and content creators. Instead of pushing […]
See Think Do Care Model Explained with Brand Examples Read More »
The BCG Matrix, also known as the Boston Consulting Group Matrix or Growth-Share Matrix, is a classic strategic planning tool that helps businesses evaluate their product portfolio and make informed decisions about resource allocation. Developed in the 1970s by BCG, it remains relevant today for marketers, business strategists, and product managers. What is the BCG
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What Is Zero-Click Content? Zero-click content is content so valuable, complete, and engaging that users don’t need to click anything to get the information they want. Think of a LinkedIn carousel that teaches a concept step-by-step, an Instagram Reel that breaks down a complex topic, or a TikTok where an expert explains a solution –
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In today’s digital landscape, the debate around email marketing vs social media marketing is more relevant than ever. Social platforms like Instagram Reels, LinkedIn posts, or TikTok videos dominate conversations and advertising budgets, offering brands the promise of reach and engagement. Yet, while social media is loud, trendy, and constantly evolving, email marketing has quietly
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