paid social Archives

Banner image for blog titled “Why Use Facebook and Instagram Advertising – In-Depth Guide” featuring bold colored typography on a dark spotlight background.

Why Choose Facebook & Instagram Advertising? | Meta Ads Strategy

Marketing Channels, Marketing Strategy, Paid Advertising, Social Media Marketing / Max van Gurp

In a world saturated with digital content, reaching the right audience at the right time is everything. Enter Meta Ads—the combined power of Facebook and Instagram advertising. While some advertisers view these platforms as mainly B2C-focused, the truth is that Meta offers one of the most advanced, flexible, and cost-effective advertising ecosystems available. Whether you’re […]

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Step-by-step guide to setting up LinkedIn Ads with checklist graphic

How to Set Up LinkedIn Ads | Step-by-Step Guide (2025)

Marketing Channels, Paid Advertising, Social Media Marketing / Max van Gurp

How to Set Up LinkedIn Ads: A Complete Step-by-Step Guide LinkedIn Ads are a powerful tool for B2B marketing. This guide walks you through each step — from account setup and conversion tracking to audience building and ad content creation — so you can run campaigns professionally and effectively. Step 1: Create a Business Manager

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See Think Do Care Model Explained with Brand Examples

Marketing Strategy, Strategy / Max van Gurp

The See Think Do Care (STDC) model is a strategic framework that helps you create the right marketing message at the right time based on where your audience is in their journey. Originally developed by Google’s Avinash Kaushik, this model has become a favorite among performance marketers, brand strategists, and content creators. Instead of pushing

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Facebook advertising infographic showing strategy, targeting, budget, ROI and ad formats

Facebook Advertising: Reach, Convert & Scale with Meta Ads

Marketing Channels, Social Media Marketing / Max van Gurp

The core mistake in paid social is treating it as a targeting tool instead of a system. Many teams still believe performance comes from finding the right audience and locking it down. That can work at low spend, when noise is limited and learning happens fast. Once budgets grow and competition increases, this approach breaks.

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