Performance Marketing Archives

What Are Google Call Ads? A Beginner’s Guide

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Call Ads in Google Ads are a specialized campaign type designed to drive direct phone calls to your business, bypassing traditional website interactions. Especially valuable for service-oriented businesses or industries that thrive on immediate communication—like healthcare, home services, insurance, or legal assistance—Call Ads offer a fast lane for high-intent leads. Unlike other ad types, they […]

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What Are Google Demand Gen Campaigns? | A Beginner’s Guide

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Google Demand Gen Campaigns represent one of the newest evolutions in the Google Ads landscape, designed to bridge the gap between awareness and action. These campaigns focus on visually engaging, scroll-stopping creatives across high-impact placements like YouTube, Gmail, and the Google Discover feed. They’re ideal for advertisers looking to influence consideration and drive conversions using

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What Are Google App Campaigns? | A Beginner’s Guide

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Google App Campaigns are a powerful tool within the Google Ads platform, designed specifically to promote mobile apps across Google’s largest properties. These include Google Search, Google Play, YouTube, Discover on Google, and the Google Display Network (GDN). Rather than setting up individual ads, advertisers provide Google with text, images, videos, and bidding information, and

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What Are YouTube Video Ads? A Beginner’s Guide – Banner image with cosmic background and colorful text

What Are Youtube Video Campaigns? A Beginner’s Guide to YouTube Ads

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

YouTube Video Ads are a powerful tool within the Google Ads ecosystem, allowing advertisers to reach users across YouTube and its vast partner network. Unlike search ads, which are shown based on keyword intent, video ads target users based on audience signals, behaviors, and context, making them an essential strategy for both branding and performance

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Why Choose Facebook & Instagram Advertising? | Meta Ads Strategy

Marketing Channels, Marketing Strategy, Paid Advertising, Social Media Marketing / Max van Gurp

In a world saturated with digital content, reaching the right audience at the right time is everything. Enter Meta Ads—the combined power of Facebook and Instagram advertising. While some advertisers view these platforms as mainly B2C-focused, the truth is that Meta offers one of the most advanced, flexible, and cost-effective advertising ecosystems available. Whether you’re

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Step-by-step guide to setting up LinkedIn Ads with checklist graphic

How to Set Up LinkedIn Ads | Step-by-Step Guide (2025)

Marketing Channels, Paid Advertising, Social Media Marketing / Max van Gurp

How to Set Up LinkedIn Ads: A Complete Step-by-Step Guide LinkedIn Ads are a powerful tool for B2B marketing. This guide walks you through each step — from account setup and conversion tracking to audience building and ad content creation — so you can run campaigns professionally and effectively. Step 1: Create a Business Manager

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