Server-Side Tagging

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Server-Side Tagging | Why It’s a Game Changer for E-Commerce

Analytics & Data, Google Tag Manager, Marketing Channels, Marketing Terms, Paid Advertising, Strategy, Trends & News /

For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts from firing, and browsers like Safari, Firefox, and Chrome enforce stricter privacy rules. With the upcoming phase-out of third-party cookies in Google Chrome, the urgency to find alternatives has never […]

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Privacy-First Marketing – Why it’s essential in digital marketing, with a red scientific-themed background including DNA, graphs, molecules, and hexagons.

Privacy-First Marketing – How to Build Trust in a Cookieless Future

Analytics & Data, Insights, Tools & Analytics, Trends & News /

What Is Privacy-First Marketing? Privacy-first marketing is a strategic approach to digital marketing that prioritizes transparency, user consent, and ethical data collection. Rather than relying on invasive third-party tracking or opaque analytics, it puts the individual’s right to privacy at the center of your marketing decisions. In practice, this means collecting and using data only

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Web Container vs Server Container in GTM: What’s the Difference?

Google Tag Manager, Tools & Analytics /

This guide compares GTM web container vs server container, explains the hybrid approach in simple terms, and helps you decide if server-side tagging is worth it for your site. What’s the Difference Between a GTM Web Container and Server Container? Google Tag Manager (GTM) offers two ways to deploy tags. A web container runs in

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Variables in Google Tag Manager | Complete Guide with Examples

Google Tag Manager, Tools & Analytics /

Tags and triggers often get the spotlight, but variables make your GTM setup flexible, reliable, and future-proof. This guide covers: What variables are in GTM Built-in versus user-defined variables Creating and using variables step by step Event parameters for GA4 purchase tracking Best practices and common pitfalls 1. What is a Variable in GTM In

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