Server-Side Tagging

Privacy-First Marketing – Why it’s essential in digital marketing, with a red scientific-themed background including DNA, graphs, molecules, and hexagons.

Privacy-First Marketing – How to Build Trust in a Cookieless Future

Analytics & Data, Trends & News /

What Is Privacy-First Marketing? Privacy-first marketing is a strategic approach to digital marketing that prioritizes transparency, user consent, and ethical data collection. Rather than relying on invasive third-party tracking or opaque analytics, it puts the individual’s right to privacy at the center of your marketing decisions. In practice, this means collecting and using data only […]

Privacy-First Marketing – How to Build Trust in a Cookieless Future Read More »

Abstract tech background with the text "Web Containers and Server Containers"

Web Container vs Server Container in GTM: What’s the Difference?

Google Tag Manager /

What’s the Difference Between a GTM Web Container and Server Container? Google Tag Manager (GTM) offers powerful tools for managing your website’s tracking tags, but if you’re diving deeper into advanced setups, you’ve likely come across the terms web container and server container. While both are part of GTM’s ecosystem, they serve very different purposes.

Web Container vs Server Container in GTM: What’s the Difference? Read More »

Abstract blue tech illustration with geometric shapes and circuit-like lines

Unlocking the Power of Variables in Google Tag Manager

Google Tag Manager /

When you first dive into Google Tag Manager (GTM), tags and triggers get all the attention—but variables are the unsung heroes that make your implementation flexible, reliable, and future-proof. In this post, we’ll explore: What variables are in GTM Built-in vs. user-defined variables Key use cases for variables Best practices to keep your setup clean

Unlocking the Power of Variables in Google Tag Manager Read More »

Scroll to Top