youtube ads Archives

What Are Google Demand Gen Campaigns? | A Beginner’s Guide

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Google Demand Gen Campaigns represent one of the newest evolutions in the Google Ads landscape, designed to bridge the gap between awareness and action. These campaigns focus on visually engaging, scroll-stopping creatives across high-impact placements like YouTube, Gmail, and the Google Discover feed. They’re ideal for advertisers looking to influence consideration and drive conversions using […]

What Are Google Demand Gen Campaigns? | A Beginner’s Guide Read More »

What Are YouTube Video Ads? A Beginner’s Guide – Banner image with cosmic background and colorful text

What Are Youtube Video Campaigns? A Beginner’s Guide to YouTube Ads

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

YouTube Video Ads are a powerful tool within the Google Ads ecosystem, allowing advertisers to reach users across YouTube and its vast partner network. Unlike search ads, which are shown based on keyword intent, video ads target users based on audience signals, behaviors, and context, making them an essential strategy for both branding and performance

What Are Youtube Video Campaigns? A Beginner’s Guide to YouTube Ads Read More »

Neon-style text displaying “TARGET CPV” in bold red on a dark purple background

Target CPV in Google Ads – Pay Only for Real Engagement

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Target CPV (Cost Per View) is a video-specific bidding strategy in Google Ads that lets advertisers control how much they’re willing to pay for a single view. It’s designed for TrueView ads on YouTube, where you only pay when someone actively chooses to watch your video or engage with it. What is Target CPV? Target

Target CPV in Google Ads – Pay Only for Real Engagement Read More »

Target CPM in Google Ads – Optimize Video Campaigns for Reach

Google Ads, Marketing Channels, Marketing Terms, Paid Advertising / Max van Gurp

Target CPM (Cost Per Mille) is a bidding strategy designed specifically for video campaigns in Google Ads. Instead of focusing on clicks or conversions, Target CPM optimizes your bids to reach as many people as possible while keeping the average cost per 1,000 impressions within your target range. What is Target CPM? Target CPM stands

Target CPM in Google Ads – Optimize Video Campaigns for Reach Read More »